When you think about your business, what do you see? The logo is the first thing people will identify with. It has to convey who you are as a company and set the tone for everything else that follows it. Creating a successful logo isn’t an easy task, but there are some common pitfalls to avoid when designing one. Take a close look at the our recommendations before you start your logo design project.

1. Choosing a logo that doesn’t represent your company accurately

You can’t afford to create a logo that doesn’t accurately represent your company because it will send the wrong message. If you run an accounting firm, make sure you don’t use a picture of an airplane in your logo, or people might think you’re an aviation business when they see your sign on the highway. If you own a real estate company, it would be wise to hire a firm with real estate Web Design Services in Reno or any other locale. An excellent way to make sure the logo represents your business correctly is to have it mocked up in various stages of completion. This will give you an idea of how it looks with and without color, if it’s easy to read, and what feeling it generates.

2. Not Getting Feedback from Their Target Audience

When you ask your friends and family about your logo, do they focus on its appearance or how much they love the design? More likely than not, people are going to tell you that they love it. They’re biased – they want to be supportive! So if you’re only getting feedback from people close to you, your logo might not be as good as you think it is.

Putting together a survey can help you get more unbiased feedback and learn about the perceptions of your logo from a broader range of people. In the end, though, don’t always trust surveys because sometimes they don’t reflect reality. When you gather feedback, focus on positive and negative results. But also remember that what people say is not always what people do – so take surveys with a grain of salt.

3. Not Focusing on the Logo’s Meaning

A logo is a visual representation of the company as a whole. And just like the company itself, it should convey a defined message and purpose. When designing your logo, make sure you understand what that meaning is and how your customers will interpret that. The colors used and the shapes designed within your logo all tell a story. In addition to understanding that your logo itself tells a story, also understand the story behind the logo. Some companies choose colors and shapes that they like without thinking about what those choices represent in their industry or company culture. If you are not careful with your design selection, you might end up with something unintended and costly (budget-wise and reputation-wise). If you want your logo done right, you can enlist the services of a real estate web development company in Reno like Stack Mode Marketing Group.

4. Designing a Logo That is Too Busy or Complicated

Your logo is the centerpiece of your brand. It’s what people will see first, and it represents the flavor of your overall business. You don’t want to over-complicate this step by trying to cram too much into an image that isn’t designed to hold more than a few simple elements. You also don’t want overly busy logos to the point where they become almost illegible.

This is a point that’s especially important now when businesses have to compete for attention with the avalanche of content and advertisements we’re all exposed to every day. If your logo is too complicated, people are likely to miss it altogether.

On the other hand, you don’t want your logo looking like something designed by a toddler using Microsoft Paint. You need a professional look that will attract customers and present your business as a modern, capable, and trustworthy entity in the marketplace. If you want a professional logo created, one great way is to hire a well-respected company with real estate Web Development Services in Reno, like the Stack Mode Marketing Group.

5. Focusing on Color and Not the Message

How do colors make you feel? Pretty darn good, right? They lighten your mood and brighten any room. But when it comes to branding your business, keep the focus on what matters most: Your message. The best logos represent a company’s mission, values, vision, and just about everything else that distinguishes them.

Beyond that, it can be helpful to create a color palette for your brand logo. After you’ve narrowed down what colors should be associated with your business and have designed a logo around one of the colors, stick with it throughout all of your branding pieces—from social media images to print ads. A real estate web design company in Reno can help make sure that your color palette is consistent across your design.

How Crucial is a Logo to a Business?

Having a good logo is vital to any business. Having a bad or unmemorable logo can ruin your chances of having customers remember you and your products in the future. A logo should be unique, memorable, and related to what the business produces. It’s not just something nice to have; it’s something that can help make or break a business. Without a good logo, a business may be passed up even if its products are excellent. If you want a memorable logo designed for your company, you can contact Stack Mode Marketing Group today!

Aspects of a Good Logo Design

There are a few critical aspects of a good logo design. One is that it should be unique and memorable. A flat design with no color or uniqueness will likely not be recognized by customers in the future if they see it on a different product, which can hurt your chances of making sales. Customers who remember products that have stand-out designs and products that do not stick out may have problems getting them to remember the product’s name, which it is typically labeled with.

Another critical aspect of a good logo design is that it should be related to what the business produces. For example, suppose you are a car dealership selling used cars. In that case, your logo should connect to cars somehow to be memorable for customers and not confusing. A car-related logo should be used because it’s something people already know about and are comfortable with, so they won’t be confused about the business’s products. This can also promote brand recognition which is very important for just about every industry. People will recognize your logo and may associate your business with the products you make, which can help move your business a long way.

Lastly, a good logo should be easy to recognize and read. A logo design should do its best to stand out without causing too much confusion. This means designing something readable, so customers know exactly what your company name is at first glance but also designing it in a way that makes it stand out and be recognized as unique. If the business name is hard to read or if customers have to spend too much time looking at the logo, your company may lose sales because they’re just not willing to put forth that much effort just for a company they don’t know anything about.

Is your website taking you to the top of the game or is it invisible to the world? Many business owners make the mistake of kicking their feet up once their websites are up and running but the job doesn’t end there. In any case, the fun’s just beginning!

Nothing is more important to a business these days than a website that brings leads. Since your website is your company’s front door, it shouldn’t just be “good” but should take you to greater heights by converting viewers into loyal clients and brand ambassadors. That’s our definition of a great website.

The fact is that there is more involved in running a website than what you see on the screen. And with all the hustle and bustle of governing your business, it’s quite easy to get caught up.

Gladly, Stack Mode Marketing Group is always at your service. Our inventive and gifted web designers and marketing team will ensure your website is always up to par.

Let’s run you through our list of the signs of an effective website so that you can check them off your to-do list. Does this sound like a solid plan? Good, let’s begin.

1. Your Website Is Up to Speed

Website speed matters a lot. Even Google declares that website load speed is a major determinant of a quality site because it concerns its search algorithm, so it’s worth taking note of. However, it’s not only Google. We all hate slow websites. Therefore load speed matters to your users as well.

So how do you increase your website speed? There are several ways to speed up your site.

First, and foremost, yours truly, the number one web design company in Reno- our site management team will monitor, analyse and optimize your website to maximize its output, including speeding up its loading time. We do this using subtle design tweaks to supercharge your site such as switching over to SSD Hosting.

SSD, short for Solid State Drives is the ulterior data storage. Compared to traditional drives, SSD packs 100% electronic componentry, much like how electric trains run at lightning speed in comparison to steam trains.

So if you want a reputable and fast way to heighten your website’s speed at an affordable cost, you should go for SSD Hosting.

2. Your Site Is Mobile-Receptive

More individuals lookup websites using their phones than with desktops or laptops. This means that setting up a mobile-friendly website is not something to consider but a must-have at this point.

To add to that, Google issued a warning that it won’t accept non-mobile-friendly sites on its mobile listings. This is more than enough to tell you how serious this issue is. You can assess if your website is mobile-friendly using Google’s mobile checker.

If it doesn’t pass the mark, you can address the issue using two options. The first option is to look into a mobile website builder. This offers you a side by side version of your site that pops up when your website encounters a mobile-based browser.

Option two is to enlist for a full Responsive Web Design (RWD). RWD is a kind of web design method where your website aligns perfectly on any sort of device as it reacts to the browser. Because this option is somewhat costly, you might want to consider option 1. So you don’t burn a hole in your pocket.

3. Your Website Has A Services Page

Do you have service-specific pages? Does it list the services you provide? If so, do the services have individual pages? If your answer is no to the third question, then your website hasn’t quite cut it. Most sites spread themselves thinly by not having individual serviced pages.

Say you do a search on “digital web services in Reno” and Google has to weigh between two pages- one on “digital web services” and the second on “web services”, chances are the first-page option will win. So consider casting a wider net and offering Google more specific content for it to index and rank.

However, don’t confuse creating specific content with keyword stuffing- you can’t outwit the system for sure. For instance, don’t start developing pages like “Affordable Instant Delivery Approved Digital Web Services Reno”. It is not only nonsensical but can also damage the chances of your website ranking. The best thing to do is to make a list of each service you offer and create a unique page for each of them.

4. Your Website Is Secure and Reliable

Another Google ranking gold card is reliability and safety and this comes from using HTTPS Hosting. HTTPS requires securing your website through the use of an SSL certificate.

Now simply applying HTTPS isn’t instantly going to make your site entirely safe nor will it give you a tremendous uplift on the rankings. The key though is to offer your users even the slightest form of security as they are browsing your website.

However, if you want to take your website security measure a notch higher, go for Web Application Firewall. It helps by constantly scanning your site for any security issues and restricts Malware from encroaching into your site.

Often these measures are delivered with a Security Shield, which when reinforced with a secure HTTPS will show your viewers that you take safety seriously.

5. Your Pages Are Favorably Long

Imagine you’re delivering a sales pitch to your potential clients. You want to be as thorough as possible, therefore, you take the time to explain the ins and outs of your products/ services and answer the tons of questions being shoved at you. At the end of the meeting, they will definitely be convinced that you know your stuff and boom! You have new customers.

The same concept should be applied to your service pages. Are they detailed enough? Do they answer some prime questions your users may have as they are perusing your website? If not, you need to solve this.

First, because your visitors and potential clients will highly appreciate the extra mile you’ve taken to inform them so that they make a sure decision.

Second, because Google takes note of this as well. Google surely notices when a page is nicely detailed to keep viewers glued to your website. Google interprets this as a reduced bounce rate, which serves as a positive signal that your page delivers exactly what your visitor is searching for. A lower bounce rate means a higher ranking on Google’s search engines.

“So how long should my pages be?” You might ask. An effective web page is between 500-1000 words. If content creation doesn’t come naturally to you, lucky for you it is one of the many web design services we provide. Our content creators are always on their tippy-toes to create the best page content that’ll get your site’s ranking skyrocketing.

6. You Utilize A Client Relationship Management System (CRM)

Still using email or spreadsheets to monitor clientele data? Huge mistake.

We recommend setting up HubSpot CRM, it stores every single interaction between your business and both potential and current customers. This includes all your phone calls, emails, and live chats (hoping you are using Live Chat!).

The problem with these traditional means of consumer data storage is that they have proved to be extremely time-consuming and disorganized. With Zoho CRM you can share information quickly, attract more leads and monitor all your statistics.

Additionally, introducing an element of automation in to your business allows you to send emails automatically or set reminders that you can follow up later. This guarantees that nothing gets lost between the cracks.

This high level of specialty is what distinguishes an exceptional business website from an amateur one.

7. All Your Pages Are Optimized

Just because you have a captivating website doesn’t mean your work ends there. Optimizing all your site’s pages is equally important. By this, we mean Metatags (Meta title and Meta description), Heading, internal linking and keyword-rich URLs. Top-performing websites usually have well-optimized pages.

Details such as indicating the location and niche in the Title Metatag and using Headings rich in keywords (especially H1 and H2) help you distinguish yourself as the best in class from the mediocre business.

8. You’re Getting Frequent Reviews

Statistics show that the most successful B2B websites have twice the number of Google reviews than lower ranking websites. If you’re a local enterprise, Google Reviews should be particularly important for you.

Obtaining Google Reviews is quite simple- just ask for them! Start with your loyal customers; you already know who they are. Don’t go overboard with getting hundreds of reviews in a single day though. Just form a habit of asking for reviews consistently, and the best time to do so is when you have a happy and satisfied client in front of you.

Begin this exercise right now, determining to get several reviews each month without fail and you’ll start to see its positive impact on your website.

9. Your Website’s Content is Top Notch

Your site’s content is just as important as its design. Imagine that 95%of the web’s information is in the form of a manuscript. With this in mind, a beautifully fashioned website filled with quality content is a match made in heaven!

Here are some tips to make your content easier for user scanning:

10. You Utilize Live Chat

If you are serious about your business growth, then Live Chat should already be among your site tools. And block out any voices of doubt in your mind that tell you customers don’t like to chat. The truth is people love to chat, some even more than phone calls because it feels less intimidating. We have adapted to chatting through apps such as WhatsApp. So don’t overlook this incredible tool as it offers so many benefits it’s hard to name all of them at a go.

Well, for starters, a Live Chat says that you take customer delivery seriously. It offers a fast channel to get your prospect’s contact details. It’s anonymous, free and fast to the client’s advantage. It is also efficient as one can chat on several platforms at the same time.

Finally, if your website is getting traffic, then Live Chat is the best mode of measuring the Return on Investment (ROI) in a short time.

Live Chat makes business running so seamless you’ll wonder how you ever managed without it!

11. What Can Affect Your Website's Success?

How then do you make your website meet users’ expectations? You may have applied all these ten steps but still unsure if your website is effective.

Well, you can’t just assume- you need to assess your web design to see how visitors interact with it as well as their emotional reaction to your design.

TETO Test

We advocate the TETO (test early, test often) module to evaluate the success of your web design project.

The Re-Design Trap

Eventually don’t fall into the complete re-design trap. All too often web designers recommend the total overhaul of a website in the notion that it will lead to a more successful web experience.

eBay’s redesign disaster should be a great reminder of why users react strongly to drastic and huge changes. A dramatic redesign that offers extremely different visuals and an interaction layout might be overwhelming and produce a negative impact.

Rather than investing in a large scale redesign project, our web design team proposes focusing on subtle improvements. Make baby steps- progressive changes that can enhance conversions over time without users having to feel ambushed.

Wrapping Up

These days a huge chunk of marketing is done online. And amid all the activities you pursue online is your website. The fundamental concepts we’ve mentioned above are what will set your website apart from mediocre ones.

In any case, whether it’s creating a CRM, setting up a live chat or ensuring your website is speedy, secure and cross-browser enabled, Stack Mode will certify that you have a winning website.

Book your free consultation today!

Establishing a solid web presence is essential for sustainable business growth. Today’s consumers browse the internet for products and services. Hence, if you want your services availed, if you want your products bought, and if you want your brand recognized, then developing a website can make those things happen! It should no longer be a question why web development is essential, but still, here are some of the best reasons for how web development can be a decisive business advantage!

Adapting to Trends

Having a website for business should no longer be an option but a requirement! Paper advertisements are becoming obsolete, and people have recently been more inclined to online shopping. In fact, according to some surveys, in the year 2020, eighty to ninety percent of consumers across the globe shopped online. The 21st-century people’s digital lifestyle and desire for instant and convenient things require businesses to adapt by investing in digital marketing. People aren’t interested in services and products that are not relevant, and staying up to date with the latest digital marketing technologies ensures that you adapt to today’s latest trends. The technology market is fluid and very dynamic, and it pays to upgrade and develop your website now and then.

Visibility and Accessibility

The easiest way to reach potential consumers is through the internet! Investing in website development helps your business website increase its visibility by attracting more web traffic in and out. Having a website and developing it to provide user-friendly features and 24/7 service increases its accessibility, which is a massive advantage for your business! Even if your physical store is closed for the night, for weekends, or holidays, customers can still browse your website for products and ask questions through chatbots or FAQs. This is also beneficial if you have customers who are more active on the internet at night. Don’t limit your business opportunities by distance! Enjoy a wider audience reach and gain customers even from different parts of the world.

Brand Promotion and Recognition

If you’re a newly established business, it is imperative to let people know about you. How will you gain customers if people didn’t know you exist? You want to let your potential customers all about you. Who are you? How are you doing? How can you help them? After establishing a website, get a web developer that will design your website in a way that showcases your business’ personality and advocacy that would resonate with your audience’s values.

Low Cost, High Yield

Establishing, developing, managing, and maintaining a website is inexpensive! The search engines where you place your website do not charge you a “website placement fee.” Your costs will be more focused on hiring a professional web development company or purchasing some software or adding another person on the payroll assigned with web development. You don’t even have to spend a lot on ads! By properly structuring and optimizing content, you can save a lot during web development and still get as much traffic and conversions as you would if you were to put ads. It also saves you time and resources. Say, for example, you’re a real estate company; if transactions are made online, then your agents do not have to spend money to talk to potential customers physically. Investing in web development, in the long run, will cut your costs in other areas.

Increasing Conversions and Sales

Your website can be your leading digital marketing platform. People will buy your product depending on their overall experience with your website. Stay tuned with the most recent technologies and implement them on your website. The most updated and most user-friendly websites gain the most conversions and sales. What do online consumers expect from a good website? They need relevant content, seamless navigation, and 24/7 assistance with their queries. Aesthetic web design is also important as people can make purchase decisions based on colors alone!

Stay Competitive

Most businesses have websites, and most of them are investing in regular web development. Your competitors are likely doing it too, so you should too! Part of the reason people adapt to trends is to stay relevant. Having a well-developed website can also improve your credibility and reliability, something that you need if you want to convince your consumers to trust you.

Everyone should agree that having a website and developing it for digital marketing is essential for business. It shouldn’t even be questioned at all! By investing in website development, you adapt to the digital lifestyle trend and stay on top of your game. Establishing and developing a website helps you reach a wider audience resulting in increased conversions and sales without spending too much money or wasted effort on other forms of marketing. Finally, developing a website also means growing your business overall.

Speaking of website optimization, there is a great deal you can do to get more traffic, boost your sales and be at the top of your game. Therefore, learning how to optimize your website is important for your site’s long-term success. It will warrant that your website is working as powerfully as it should.

We would hate for you to miss out on awesome website optimization techniques and simple tweaks that can make a distinction between 5 website views and 50,000 website views.

Remember that the internet is a dynamic industry to work in and as website runners and online businesses, we face the risk of lagging. That said, we will specify ten website optimization tricks and tips you should definitely try to keep you ahead of your competition.

What is Website Optimization?

Website optimization is how you enhance your website so that it works successfully. It encompasses all the marketing and technical strategies to get more traffic, interact with visitors and turn them into your clients using a properly structured method that meets your predefined goals.

There are so many constituent categories of website optimization and in reality; the concept is so massive that it encircles many professions and skills needed to take the necessary corrective and website optimization efforts.

From web design to development and from SEO to display speed, website optimization takes a three-step approach namely Search Engine Optimization (SEO), optimization technical performance and optimizing conversion and user experience.

Simply put, you can’t get traffic if it is unqualified and if your web designer cannot convert it. On the other hand, a technically optimized site will be irrelevant if it doesn’t get qualified traffic.

How to Optimize Your Website in 10 Easy Steps

1. Optimize Your Website for Search Engines

SEO should be at the top of your investment list if you want to raise traffic to your site. There are millions of other websites to compete with and you have to work hard to be the best of the best.

One way to remain a step ahead of the competition is by getting clued on the best SEO tools and techniques.

Hence, when it comes to optimizing your website for search engines:

SEO isn’t only about kick-ass content but also about the user-friendliness of your website. It makes perfect sense, the more sophisticated your website is, the more Google desires to link you.

2. Provide Exemplary Customer Delivery

Great customer service pays off in numerous ways. First, if your client delivery is commendable, customers will buy more of your products and recommend your services to others.

Second, customers are less likely to cancel requests or ask for refunds if they have nothing to complain about.

Third, amazing customer service increases your conversion rate. For example, if a client has to inquire about your services, they’ll want to reach out to you and expect an immediate response, not wait for days. Given two options, more clients prefer purchasing from a company with live support.

Stack Mode Marketing Group offers live chat, email support and round on the clock messaging services. We offer web design services that ensure you are happy 24/7!

3. Decrease Your Website Bounce Rate

Your website bounce rate is the rate of visitors who quit your website without viewing more than one page. The more curtailed your bounce rate, the better for your site.

The following are more of our picks to help get you started:

Improving your bounce rate will also greatly aid your SEO.

4. Improve Your Website Speed

Increasing your website speed will have a positive impact on search engine ratings and conversions.

Funny enough, so many people create new pages and posts every day without thinking twice about how their site is functioning in speed. This is a serious issue and it is very important we help you tackle it if your website is running at a snail’s pace.

Sure enough many of you have dealt with websites that took ages to load before only to give up and search for another website. If you’ve clicked the ‘back’ button on a website before, what makes you think that your visitors won’t follow suit if your site is super slow?

Remember, Stack Mode isn’t only a web design company but we also offer a wide range of other services including getting to the root cause of a slow running website and helping it to run faster.

5. Update Your Website Frequently

Consistently upgrading your website will greatly enhance your search engine rankings, increase your conversions and lessen your bounce rate.

Only a small percentage of visitors will be interested in reading content that was relevant in the 1990s. No one wants to buy an outdated product either.

Visitors that come to your site want to be convinced that your website is the best and it is worth looking into. So make it worth their while.

Below are a few tips to keep in mind when updating your website:

6. Conduct a Split Test on Your Conversion-Generating Pages

Because split testing is mostly reserved for advanced bloggers and website owners, this topic can overwhelm newbies, leaving them confused in a pool of supposedly helpful information. So we will explain in the simplest way possible because we want you to succeed.

Split testing is much like conducting a controlled experiment to improve a website metric such as form completions, purchases or clicks. Split testing is often used to evaluate changes to registration pages, signup forms calls to action and any other website component where a quantifiable goal can be fostered.

You can change nearly every element within your web pages for a split test including:

Here are a few simple split testing practices to begin with:

So what does split testing accomplish? It helps you assess conflicting opinions and your site visitors will indirectly guide your final choice on the best design.

7. Track and Analyze Your Traffic

Again this is something a lot of website owners take for granted or fail to understand its essence. Tracking and analyzing can open doors for your website or blog in surplus ways, all of which earn you a huge deal of income.

Do you know how many times visitors click on your website’s pages? Which is the most clicked page? How long does the average user of your website access your content? If you have no clue how to answer these questions, then how can you know the direction your business is heading and most importantly where are you going wrong?

Tracking and analyzing your website gives you a clue on what you are doing wrong thus changing your strategy until the problem is resolved.

Google Analytics offers a plethora of benefits when it comes to setting up goals to measure and improve your website performance. These goals are your website conversions in the form of email signups, sales, video watching, leads and more. You can then measure how effective your online marketing is using these goals and whether you are getting a return on any advertising incurred.

8. Polish Up Your Website Filter

You may be tempted to create an intricate website thinking it looks sophisticated but no one wants to wander through a website like a treasure hunt game where they have to keep guessing and searching for clues.

When a user visits your website, you want to guide them through an incredible tour that prompts them to effortlessly click from one page to another.

Here is an example of what we mean:

Home page -> Learn about us -> Services page -> Solutions page -> Blog post -> Related blog post -> Contact page.

The goal is to get your visitors to engage with your website without leaving. It is important to scheme out how you want your visitors to maneuver through your website and ensure that every page is optimized for what you want to achieve.

9. Have a Killer Website Design

A huge chunk of website optimization comes from improving your web design. It is right next to SEO. Though SEO does most of the work by bringing traffic to your site, the design is equally important.

Just imagine clicking on a top-listed result on Google for one of your searches only to find out that the web layout is unappealing! You immediately click the ‘back’ button and search for something else.

If you suspect that your visitors are doing the same, you can always reach out to us and we will assign you to our five-star web designer who will revamp your website from top to bottom. You must try to stand out from the crowd with a breathtaking web design that makes you the shepherd rather than the sheep.

10. Revise Your Website Content

Truly content is king! Remember that creating articles isn’t just about churning post after post. It is about solving issues that people have or offering ways to meet their needs, inspiring them or showing them stumbling blocks they can avoid.

Awesome website content should appeal to the crowd, whether it will involve adding some images, videos or audio files on your posts.

However, sometimes fresh blog ideas are hard to come by no matter how hard you crack your head. It’s not that you’ve lost your touch or that you care any less about your website but we all run out of things to say at times.

If you hit rock bottom, the best web design company in Reno, Stack Mode gladly steps in to remedy this situation. Our creative content creators can help you write eye-catching content that will keep your visitors hitting the ‘click’ button.

Summary

These are 10 actionable tips to help you get the most out of your website. We certainly hope these tips will help you massively increase your website traffic.

Let us know which website optimization tip(s) made a tremendous impact on your site. And if you have other honorary mentions we are more than happy to hear them.

Call on Stack Mode Marketing Group for the ultimate website optimization and any other web design services.

Go big or go home- that’s our motto!

You are on your way to creating a website as an initial step to establishing an online presence. Congratulations! You’re on the right track! But wait, hold up! Designing a website does not only consider coding knowledge. Before hiring a Web Development Company in Reno to go technical and set up the site, you have to sit down and do an important step that businesses should do before entering the world of digital marketing.

This step is called market research, and it should never be underestimated. Market research is an effort to get to know one’s target markets and competitors to determine if your product/service or website will be feasible and successful. Therefore, it would be best to integrate market research as an essential business strategy when creating a website.

Here in Stack Mode Marketing Group, we create 100% custom and highly effective websites for our clients to generate more business. Through market research, we learn about your business and your goals, helping customize your website to your specific needs.

Having a good website does not only mean having a visually aesthetic one but also invites your target audience, delivers well, and solves real-life problems. Another thing to consider is your online visibility. Will your website reach your target audience in the middle of a thousand other similar websites? Market research can help you with that. It provides a sturdy archive of information to serve as the foundation for all your website design and development strategies. It gives insight into many things that will help you develop your website, attract your target audience, and engage and drive conversions.

Three fundamental aspects to include in your market research assignment

1.Target Audience and Demographics

First identify a particular group of people who might be interested in your products and services. It is not enough to just know who they are, but also to know their personality, their problems, and desired solutions. In this aspect, imagine being tasked to get a present for a person who is a stranger. Imagine also that despite not knowing the person, you want to put extra effort into getting a gift that he or she will appreciate, which is practically useful and meaningful. How do you proceed? You will have to research about this person. You might want to know their gender, age, hobbies, likes and dislikes, what they do for a living, and other relevant questions. In the process of learning about your target audience, you would like to develop a customer persona. A persona in digital marketing terms is a fictional character that serves as a proxy for your target audience. It represents the user type you expect to engage with your website content. The more you understand your persona/s, the more you can develop your website that directly targets them.

These are some of the fundamental questions required to get to know more about your customers. Your goal is to develop a customer persona that will enable you to connect with your real-life clients personally. Understanding your audience’s wants and needs will help you design and create a website that will naturally appeal to them. Learning about your target market is the most important and one of the primary steps in business, whether it be creating a website or a product. Here in Stack Mode Marketing Group, we especially have experience in working with start-up businesses, and we have helped many before you in terms of target market research.

2. Competition

Competition is fierce in whatever industry. Your business might still be new, but it does not excuse you to start shy and lay low in the competition, which is why your market research should have information about your competitors as well! Identify first your main competitors and then do your research. Apart from knowing how much they earn, here are a few key points that you should know about your competitors:

Apart from this, the best way is to evaluate your top competitors’ websites and experience it from a customer’s perspective. Is it user-friendly? Is it engaging and interactive? Is it appealing? Are you enticed to buy it? Research about your competitors will give you insights into why customers are buying from your competitors. If you are still new in the business, you don’t necessarily have to take a competitive approach and perspective if that would seem overwhelming for you in the first place. Instead, you can take a more “friendly” approach and conduct this research with the mindset that you are looking up to these more popular or mainstream businesses as your role models in terms of goals for success. Later on, you can level up your market research to stay competitive in your industry. Get professional help from a Reno Web Development Company with a solid team of researchers who know what, where, and how to research other business websites.

3. Conversion Strategies

Another vital aspect of market researching is conversion strategies that your website can use to transform lookers into customers. Your website will contain basic information about your company and your products and elements of conversion strategies.
Essential webpage elements that can help you score leads include:

Knowing which conversion strategy to use will also depend on the information you obtain from knowing your target and competitors. In this aspect, let us focus on SEO. SEO is currently one of the best digital marketing strategies to integrate into your website content. The purpose of SEO is to rank up your website on search engine results to increase the amount of traffic that comes in and out of your website. What’s the use of your newly made website if there is no opportunity for people to come across it? Researching about SEO strategies and implementing them is essential. Many companies even have a designated job position for this! Indeed, SEO is another field of expertise that you should invest in. Simply throwing in keywords will not do. To compile a list of effective keywords, you must know your audience and what topics are relevant for them. You can also use what keywords your competitors use. Or you could hire a Reno web design company who have a team of designer and SEO specialists that can work together to make sure your website is designed to be conversion-ready and SEO optimized.

These are just a few of the basic things you have to include in your market research assignment. Conduct your research well and apply what you have learned in website design. However, you don’t stop here. Don’t make the same mistake as other businesses do. Market research is a dynamic and continuing process. You are learning about a relatively volatile market. Your audience’s interests adapt to trends, and your competitors’ strategies also change. Consumer problems become louder over time which is why your marketing strategies are not here to stay. Even after successfully setting up your website, you still have to conduct research continually. Regular market researching allows businesses to remain competitive and relevant for an extended time. Get in touch with web development services in Reno where a team of researchers can be tasked with regularly conducting market research and website maintenance for you, from pre-launch of your website and beyond.

Think before you act.” This famous quote applies to businesses as well, “Research before you act.” Market research is an essential step before building your website. It allows you to identify your target customers, what your competitors are doing, and what strategies you can integrate in your website. Additionally, market research is a continuing process. If you do not know how to start, get professional help from a web development company Nevada such as Stack Mode Marketing Group. Our team consists of many specialists from web design to research to SEO to make sure that everything is taken into account before and after your website has been established for our website development services.

Can’t wait to create your new business website? Contact us now! Let us see how we can help you start establishing your online presence!

Unsure which marketing method between SEO and PPC is right for your business? Chris Foti, the founder and President of Stack Mode Marketing Group, provides valuable insight into where these strategies fit within your long-term marketing goals.

Let’s dive right in!

A common question we are asked as marketers is “which between SEO and PPC would make my business more profitable?” The truth is there is no definite answer because it all depends on your business’ current circumstance, market place and objectives.

Stack Mode is currently big on Search Engine Optimization (SEO) and Foti’s over 10 years experience in the marketing industry has taught him well that when organic search is performed efficiently, it can deliver more volume at every lead that surpasses paid search.

However, new enterprises will have to work extra hard on SEO whereby paid search may offer faster results in search marketing than the former. That said, it all depends on your digital marketing initiatives. Understand the market and how people utilize the web in the best way to evaluate whether organic search or paid search or a merging of both is right for your distinct case.

In this post, we will cover the pros and cons of both SEO and PPC as a marketing technique and offer hints to selecting the best fit for your unique business needs. We will also touch on how integrating SEO and PPC will enhance the results of your search marketing efforts.

SEO vs PPC Pros vs Cons Chart

SEO vs. PPC

There are two major contrasts between SEO and PPC. First, the traffic from organic search via SEO is free whereby PPC traffic has a cost for every click.

In many situations, SEO and PPC produce the best results when they are aligned strategically and integrated but we’ll let you decide after you’re done reading this post.

SEO Marketing Strategy: Boost Your Organic Traffic

SEO involves improving your organic traffic on the search engine results page (SERP). When you are searching on Google you will see that organic listings rank after the paid ads or shopping results.

To successfully increase your SEO rankings, you must know how to properly optimize your website such as ensuring the search engines can crawl into your site, upgrade your content, index it and increase the credibility of your website.

With Google’s algorithm being influenced by more than 200 ranking factors, it takes a top of the line marketing team to understand how to win the game. Lucky for you Stack Mode Marketing Group has an international class team of marketers who can help you stay ahead with technical SEO, on-page SEO, link building, content marketing, UX, you name it!

However, ranking is not a walk in the park! In comparison to other channels, SEO is multiplex and considering that Google constantly upgrades its algorithm, it requires the right blend of multiple factors for your website to rank well.

The Advantages of SEO

1. Cost-effective: Organic SEO offers one of the most affordable ways to enhance your site’s ranking and can place you right in the eyes of your potential clients when they run a search for businesses similar to yours.

2. More attraction: SEO averagely attracts 10 times more clicks than paid search. That means that you get a wide flow of traffic to your site without investing in ads.

3. Targeted content: With SEO you can develop content that targets every stage of the funnel without having to pay for any click.

4. Stability: Organic SEO offers more stability. If you do your site optimization right, your rankings should remain stable for longer.

5. Sustained outcome: Once you’ve attained robust rankings with SEO, you are guaranteed sustained results because your site shows to prospective clients 24/7.

6. Free organic clicks: When you get your SEO strategy just right, you are rewarded with free traffic. Obviously, it requires resources and time investment but clicks won’t cost you a cent!

The Disadvantages of SEO

Every coin has two sides and while SEO has a pretty glossy side, it has some setbacks that don’t always make it the right strategy for your business.

Let’s take a look at the cons of SEO:

1. No guarantees: Even with a tight and sound strategy, you are not certain to outshine competitors. When it works though, you’ll definitely earn the big bucks. It is an imperfect technique that needs persistence and patience.

2. Time-consuming: SEO takes time, which can be mind-boggling and tiresome particularly considering that Google makes a ton of updates to its algorithm each year. It can take months for your site to rank in the top searches for competitive keywords. You’ll always need to be in the know with any algorithm changes to stay ahead of your competition.

3. The process is never ceasing: Rather than being a one-time strategy, SEO is a prolonged process that needs sustained investment. Apart from constant improvements and tweaks, you’ll need to be aware that your website will never be 100% optimized. But our Stack Mode team will ensure to grant you 99.9% optimization with kick-ass content creation, link building and ongoing technical SEO audits. We promise to make your investment worthwhile by hiring us as your specialist agency.

PPC Marketing Strategy: Laser-Focused Visibility

PPC consists of paid clicks on search engines run through Bing Ads or Google Ads. PPC opportunities include search ads, shopping ads, YouTube ads, display ads, Gmail ads and re-marketing.

Unlike SEO that offers free clicks, PPC ads need you to pay each time a visitor clicks on your ad. With PPC, you can therefore spend even thousands of dollars a day to lure visitors to your website.

Even with its high cost, PPC comes with its perks. Here are some of the profits of using PPC:

The Pros of PPC

1. Not susceptible to Google’s algorithm updates: With PPC, you don’t have to keep checking for Google’s changes to its algorithms. You’re already bidding on the top margin so your organic searches won’t make much of a difference.

2. Fast and easy: PPC allows you to run quick A/B tests and split tests with Google Ads. This enables you to take a continued testing approach to run your campaign and drive consistent enhancements and better returns.

3. Data benefit: Running a PPC operation offers you volumes of data on the ads and keywords that visitors click on before buying your products or services together with those that lead to a purchase. That means that you can promptly make upgrades to your campaign for better optimization and improvement of your ROAS (return on ad spend).

4. Target customers with ads: With the right advertising formats such as video ads, search ads, shopping ads and more you can amplify your reach to the audience and stir them up to purchase or make an inquiry. Organic listings lack the same variety of strategies to target your audience.

5. Hire a small expert team: Unlike SEO, you need a smaller team of experts to run and manage your PPC campaign. In most cases, you’ll only need a paid search specialist and a copywriter to write striking ads and landing pages.

6. More targeting opportunities: PPC offers you the chance to amplify your business’ presence on search engines through call outs, phone numbers and enhanced site links. So you have increased chances to capture a searcher’s attention to your ad.

7. Increased visibility: Whether on desktop or mobile searches, PPC ads are always at the top of the page and the first thing a searcher views before any organic results. PPC gives you that competitive edge that is impossible to achieve using SEO alone.

8. Guarantees instant results: Immediately after your PPC campaign launches you will begin to notice clicks, conversions and traffic. The same results take months to achieve with SEO.

The Cons of PPC

While PPC provides a plethora of advantages to businesses, it has its fair share of hitches too. Here they are:

1. Traffic ceases when ads turn off: You need to consider if your website will survive once you click the off switch on your PPC campaigns. It can be tempting to become too dependent on PPC alone but a successful website needs an all-rounded strategy approach that assures no controversies in the future.

2. Too costly: You’ll need to factor people costs in addition to click costs. You will have to hire an agency, a freelancer or a marketing team to monitor your campaigns.

3. Higher initial investment: Starting a PPC campaign can be too expensive especially for a start-up enterprise given that you’ll need to pay for clicks. Moreover, as new adversaries begin to advertise, click costs can increase. You may incur more costs to drive a conversion.

4. Risk of wasting clicks and money: With PPC, the more you invest the better the results in terms of an increased number of conversions and clicks. However, you’ll have to keep an eye on your conversion rate because if your traffic isn’t converting, your hard-earned cash and clicks will go down the drain.

5. Higher click costs in some industries than others: By now you are aware that traffic from PPC advertising isn’t free. You’ve got to pay for every single click on your website via an ad. But some industries have higher click costs than others with the insurance niche grossing with the highest CPC of $ 17.55 in the U.S. Other niches with a high CPC include real estate, e-commerce, stock market, loans and attorney.

SEO or PPC: Which One is Right for Your Business?

It’s not possible to say which one of these two strategies is the right one for your business because every corporation is its unique set of needs.

Therefore, if you choose to venture into a single channel, you’re going to consider your business’ specific situation including the long-term and short-term goals and balancing the cost of investment against the rate of income received.

Here are some prevalent scenarios that would dictate which channel to go for:

Using SEO and PPC Together For Better Results

In reality, it is hardly possible to use either one of the search strategies and forgo the other because when integrated, they both support each other for greater results.

Therefore, if your pocket allows, it is better to use both to balance your short-term and long-term results.

Below are some key benefits of running SEO and PPC together:

With the benefit overkill offered by both SEO and PPC, we must look into the various ways to integrate the two for increased online visibility.

1. Utilizing Shopping Ads to Increase Leads

If you run an e-commerce business, you definitely can’t afford to overlook shopping ads. Even if you already have a strong SEO campaign, you’ll also need a captivating and efficient pay-per-click strategy.

Potential buyers are constantly drawn to product listing ads that display images and prices on the SERPs. We all want to buy products that we can view alongside their prices. So, you should be investing in shopping ads besides SEO to ensure that you’re increasing your visibility on SERPs and concealing all options on how your clients want to look into competitor products or services.

2. Harness the Power of Ads and Apply Data to Enlighten Your SEO Campaign

Your PPC process can feed the SEO strategy to help gain meaningful insights. Data and results obtained from ad headlines, conversions, calls-to-action (CTAs) and messaging can be used to heighten your SEO campaign built on keyword groups and terms that have the most ideal conversion rate.

This analysis from your PPC strategy offers you a hint of the areas that might require more focus for increased success.

Looking to create successful ads and efficiently optimize your landing pages? Our PPC experts will research all there is to know about your business model to provide a more customized and dedicated search campaign. This way you can centralize your attention on other strategic tasks.

3. Refocusing

Did you know that you can generate ads to target people who have already visited your website? This strategy is called re-marketing or re-targeting and is very efficient in capturing visitors who have already interacted with your site.

For instance, a user places your product on their basket but does not finish purchasing. You can serve them ads to motivate them to complete the transaction through banner ads on the Google Display Network or SERPs ads.

4. Brand Bidding

It’s quite common for another company to bid on your company’s name. Sounds shocking? Yes, businesses often use ads to bid on another business’ brand name. Though you could top the organic search for your brand name, an adversary that bids on your brand name stands a higher chance of beating you on the SERPs.

In such situations, you can use PPC to bid on your brand’s terms to increase your visibility, meaning that a user is most likely to wind up clicking on your website despite the route they take to your site, either organic or paid clicks.

Which Strategy Matters the Most?

In our experience with real estate, retail, travel, telecommunications and pretty much any other industry in the market, we can say that without a shadow of a doubt that an integrated search approach using both SEO and PPC is the best for optimal results.
Though not a perfect fit for some businesses, companies that experience high growth often develop a holistic search engine campaign that synchronizes SEO and PPC rather than each in isolation.

What are your experiences with SEO or PPC? We would love to hear your achievements or lessons from using either SEO or PPC or both of them together. You can always reach out to us on Facebook, Twitter, Instagram, or LinkedIn. Get in touch with us today!

WordPress has been the talk of the town for some time now and it’s easy to see why. At its core, WordPress is the most seamless and prominent way to set up your own blog and website. On top of that, over 40% of the web is powered by WordPress.

You don’t have to be tech-savvy to build your website using WordPress but you can always reach out to Stack Mode Marketing Group for assistance with web design and web development services. Stack Mode Marketing Group boasts its five-star reputation that keeps clients coming back for more!

What is WordPress?

WordPress is an open-source Content Management System (CMS) authorized by GPLv2. Ideally, WordPress is as free as the air you breathe! This means you have the freedom to download, install, utilize and modify it. In the end, WordPress makes website development accessible even to the most old-school non-technical person on the planet.

Who Invented WordPress?

The origin of WordPress is extensive… WordPress was created in 2003 by Matt Mullenweg and Mike Little as an independent project branching from the previous b2/cafelog venture.

WordPress has greatly evolved since 2003 and largely due to the huge community of contributors; it has become the most sought after solution for website development.

What Kind of Websites Does WordPress Power?

Though for a long time WordPress was only used to create blogs, in this day and age, thanks to improvements to the primary code and WordPress’ huge ecosystem and themes, WordPress empowers you to develop any type of website your heart desires.

Not only is WordPress a powerhouse for a massive number of blogs and business sites, but it’s also the go-to tool for setting up eCommerce stores as well. The following are just a few examples of what you can create with WordPress:

Many of our clients often ask “Why do I need WordPress when my old website works pretty much the same?” “Do I need to change to WordPress from my business’ current platform?” Let’s dive into those questions and see if it’s the right fit for you next website.

Why WordPress Is The Best Platform For Your Business?

Because of its powerful qualities, WordPress is used by world-class brands and businesses such as Sony, The New York Times, Disney, Time Magazine, The Rolling Stones, Facebook, The New Yorker, Microsoft and even The White House just to name a few.

Why should you follow suit?

1. WordPress Is Open Source

This is the biggest factor that makes WordPress so cutting edge. It is completely free! But while you’ll need to incur a few pennies for hosting, WordPress will never charge you to use it unlike its alternatives such as Squarespace and WIX.

2. WordPress Is Straightforward to Design with Plugins and Themes

Interestingly, many WordPress users have no prior knowledge of web designing or programming. If you and IT are like water and oil, the best solution is to use WordPress. It offers thousands of free website themes to choose from that suit any kind of website.

The best part is these templates are painless to customize as they have an options panel enabling you to create alluring sliders, switch colors, change the background, upload logos and personalize the website to your preferences without writing a single line of code.

Plugins allow you to include custom functionality in your site. Similar to themes, WordPress avails thousands of free and premium plugins.

3. WordPress Is Completely Secure

WordPress offers an entirely safe platform to run your website. Furthermore, you can find quick assistance if you ever have any concerns. There are loads of blogs, forums, Facebook groups, tutorials and developers you can turn to for free and paid aid if need be.

Unfortunately, in the real world, the internet can be unpredictable as hackers are always on the hunt for sites they can sink their preying hands into. We recommend Wordfence to protect your WordPress account against internet threats such as malware and brute free attacks.

4. WordPress Is Easy to Manage

WordPress has an built-in update management system that enables you to upgrade your themes and plugins from your WordPress admin control board.

WordPress also includes a WordPress backup login to protect your information from hacking or accidental loss. The backup login allows you to set up backups simultaneously and securely store them in an isolated spot.

Furthermore, you can monitor your WordPress site from any location using WordPress mobile apps. This gives you more flexibility.

5. WordPress Can Handle Numerous Types of Media

Good news- WordPress doesn’t limit you to text writing. It comes with an integrated media uploader to import images, audio and video files.

To top it off, WordPress underpins oEmbed activated websites that allow you to embed Instagram pictures, YouTube videos, SoundCloud audio and Tweets by simply pasting the URL in the WordPress post editor.

6. WordPress is SEO Friendly

WordPress is constructed using standard conformity top-of-the-line code and creates semantic markup. In layman’s terms, this feature makes WordPress lovable by Google and other search engines. This explains why WordPress powered sites often rank higher than other sites in search engines.

By configuration, WordPress is extremely SEO friendly. You can also apply additional WordPress SEO plugins to integrate your website even further.

Before you get super riled up to create your WordPress site, you need to be aware that there is a difference between WordPress.com and WordPress.org.

Let's take a look at the difference....

WordPress.com vs WordPress.org

The difference between the two stems from the party that hosts the website.

With WordPress.org, you host your own blog or website via a third-party hosting source. This is a hands-on experience where you get to download your WordPress software, purchase a domain name on a third-party site and manage your server.

If this sounds tiresome to you, WordPress.com offers to host your website for you. With this option, you don’t need to download any software or regulate a server. If you select the WordPress.com option, your website’s URL will be www.xxxxxxx.wordpress.com. If you decide to upgrade your WordPress.com account and purchase a custom domain from a third-party source, your URL will be www.xxxxxxxx.com.

How To Decide Between WordPress.com and WordPress.org

To decide which one of the two is a better fit for your business, let’s explore a few of the pros and cons of both options so you can make an accurate decision.

Both platforms are exemplary- it all depends on your needs. Therefore the perks and drawbacks are subject to your specific goals.

WordPress.org

Pros Cons
Ideal if you want full control over customizing and managing your website. There is a lot of work involved in managing a WordPress.org website such as buying and creating your own domain name, editing your website’s code, installing and uploading plugins and themes and monitoring your site’s security.
It is free to utilize. You have to incur the costs of everything needed to run a website.

WordPress.com

Pros Cons
An all-in-one choice that does most of the hard labor for you such as managing your server, buying a domain or paying for your hosting. The free version restricts you to a subdomain and you can’t upload custom plugins or themes.
Avails several customization options that help to build out your website in your own preferred design.
Has both a free and paid version where the premium upgrades offer more control and features in addition to the option of purchasing a custom domain via a third-party site.

To harness the full power that WordPress has to offer, we’ve compiled a few tips and tricks to help you create a website that is purposeful and user-friendly.

WordPress Handy Tips

1. Don’t stray from the basics if you want to get a kick out of your WordPress theme and create the best user impact that makes your business and website content stand out.
2. Avoid underscores when naming your WordPress files. Use dashes instead. This is because Google considers underscores as joiners, making your file seem like one huge Word blob. That can affect your SEO. Dashes indicate that your SEO content is separate words. Therefore, use www.xxxxxx.com/I-am-SEO rather than www.xxxxxx.com/I_am_SEO.
3. WordPress’ online support is always available to address all your questions and concerns while you are creating your website. Just reach out to the WordPress experts using many forums and contact information they have provided on their website.
4. Remember to back up your site frequently. That way if you ever experience technical difficulties, you’ll have everything you need to recover your content. The Snapshot Pro plugin is made especially for backing up WordPress content.
5. Always keep tabs on your website’s performance to know what appeals and doesn’t appeal to your visitors. WordPress offers several plugins for this task and you can also use Google Analytics which is just as effective.
6. Set up custom permalinks. Permalinks are indefinite URLs that are kept static for the conceivable future. They come in handy to improve user experience and enhance your WordPress site SEO.
7. Ensure your WordPress site is mobile friendly. These days people are looking up online businesses while on their mobile devices. A plugin will help you attain an accessible mobile WordPress configuration.
8. Streamline your WordPress site and plugins frequently. WordPress will inform you when updates are ready. This will ensure your website looks crisp and runs effectively.
9. Select a CRM that synchronizes with your WordPress site. A CRM can mitigate the way users interact with your website and business. Some of the best CRMs to use with WordPress include Zoho CRM, Capsule CRM, Agile CRM, Insightly and HubSpot.

So what’s So Powerful about WordPress? It’s The World’s Most Popular Platform for Building a Website!

WordPress isn’t incredibly popular for no reason. If you want to create any type of website from a blog to an online store, WordPress is a great option that should be a part of your research into what platform you will use to develop your site.

Remember that WordPress.com and WordPress.org are not the same things. In many cases, WordPress.org is what you want to fashion your website as it gives you more control and ownership as well as opens access to all the perks of the WordPress group.

You can always call on us for unique and effective website development services. Our creative team of web developers, SEO professionals, and digital marketing experts strive to deliver our clients the highest-quality work on every project.

The real estate industry has always been “offline”; the company’s nature tends to be very visual and real-time because transactions require you to see, touch and feel houses, buildings, and other related properties. However, this does not mean that you could not go online when it comes to marketing. According to research, 85% of customers browse for local businesses online. The real estate business is essentially marketing because you market what you offer to your clients to purchase your properties. However, real estate digital marketing is a different field of expertise. If you are still not online, then you are missing out!

Establish a Website

Assembling a good website is usually one of the first things digital marketers do to jump start a growing business’s online presence. A website is the best online platform to offer your potential customers the most comprehensive and complete information your company has to offer. A quality website contains all necessary information about your company, including the basics such as contact information, location, services, listings, a short biography, and some blog articles. It is also recommended that you invest in real estate broker marketing services to maintain your website and deal with the technicalities.

Introduce Yourself to Social Networks

Establish and maintain a profile on the most widely-used social platforms. This includes LinkedIn, Facebook, Instagram, and Twitter. If there is one channel where you should make your real estate business visible, it’s social media. You can share gorgeous photos and captivating descriptions, which could attract customers even if they are just taking a quick scan over their news feed. LinkedIn is a good platform for B2B marketing, especially if you offer commercial spaces. Social networking platforms are gold mines of opportunities, connections, and transactions, and you should take advantage of this right away!

Create and Maintain a Google My Business Profile

Google My Business is a digital marketing strategy offered by Google where businesses can put up a short profile of their company. A GMB listing contains essential information such as the company’s name, address, phone number, business hours, links to a website, reviews, and photos. When potential customers search for, let’s say, “real estate brokers near me,” Google gives the top three relevant businesses within a certain radius of their location, and that is how GMB listings work. Be strategic when it comes to the information and content you put in your list and update this regularly. If your GMB is optimized, you get to stand out and be included in the top 3 listings Google displays whenever potential client inputs a search word related to you. This means increased chances of being recognized and chosen.

Invest in Content Marketing

Content can be anything from blogs, articles, videos, and captioned photos. 70% of marketers today are actively investing in content marketing, and you or your real estate agent marketing company should do this too. Please get to know your target audience and create relevant and compelling content that appeals to their interests. According to research, 7 out of 10 people would instead learn about a company through articles than ads. Content marketing is an indirect way to market your business; it seeks to establish relationships rather than overtly promote them. This would improve your chances of creating a good image for your company and gain loyal customers along the way.

Explore SEO

SEO is one of the top digital marketing strategies today. SEO means “Search Engine Optimization.” It is a process where you improve your website or any online content to increase its visibility for relevant searches. The better visibility or online presence you have, the more likely you are to get recognition and attract customers to your business. If you have done all the things we have mentioned in this article so far, what good will they be if they don’t get discovered? There are many ways to optimize your visibility through SEO, and this includes site content that is compelling, keyword-optimized, relevant, and share-worthy. Let your website be designed to provide a user-friendly experience and without crawl issues. SEO is relatively a new marketing field, and employing it efficiently and effectively requires years of experience and skill. It is recommended to get help from companies, such as Stack Mode Marketing Group, that offer marketing real estate services where an SEO specialist can do this for you.

These are just some of the few but some of the best ways to increase your company’s visibility online. Introducing yourself to the online world can be unnerving, but remember that the internet only discriminates between businesses that provide the best information. Still, the shift to digital platforms is a significant transition for your business. If you’re in doubt of doing this by yourself, hire a real estate digital marketing services and introduce your business online now.

The Stack Mode Marketing Group has a creative team who are known for producing great results. Every client and project we take on gets the attention it deserves. From Social Media advertising to Google AdWords campaigns, whatever your advertising and marketing needs are, our one-stop marketing shop has a team of experts that has your business covered!

A chatbot is artificial intelligence (AI) software that can provide automated conversations with a user.

The two major tasks are 1)user request analysis and 2)returning responses; thus, chatbots are already programmed with an algorithm that allows them to provide timely and appropriate responses to any user’s questions or requests about the company’s services or products. Chatbots today use NLP (Natural Language Processing) or NLU (Natural Language Understanding) technology. These programs enable conversations with chatbots as naturally as possible, similar to talking to a human representative from the company.

Chatbot marketing today is in the trend. Providing competitive customer support is a top priority in all businesses, and chatbots help businesses in this endeavor by providing extensive, proactive, and 24/7 customer service. Using chatbots, you also increase customer engagement, gain more leads, reduce costs, and, overall, grow your business.

How exactly are you going to build a chatbot? Artificial intelligence sounds like a big word, but don’t worry, you don’t need any coding skills or specialized IT skills to create one for your business.There are many chatbot building platforms such as but are not limited to Botsify, Hubspot’s Chatbot Builder, MobileMonkey, Chatfuel, Flow XO, Wit.ai., BotKit, TARS, Chatteron, and PandoraBots.

Before choosing one, ask yourself first these following questions:

After answering these questions yourself, you can now proceed to the following steps:

1. Choose Which Platform Your Chatbot Will Live On

If you have a product website, then it is good to start hosting your chatbot there. However, hosting your chatbots in social media platform mobile apps is also a good choice since most customers do their shopping with just their phone. In recent years, mobile app downloading has been minimal, and users mostly use at least five apps consistently, including messaging apps.

2. Set Up a Server

This step is straightforward, choose the server best fitted to your chatbot and your company goals. Choices can be Application servers, Client servers, FTP servers, and Proxy servers.

3. Choose the Chatbot Builder Service

Finally, choose the builder you trust enough to create the chatbot for you. Each builder has its personality, advantages, and disadvantages. At this point, it is up to you to do your research on the most recommended chatbot builders. Hire Web Development Services in Reno or get help from a Web Design Company in Nevada; these companies already have experience creating chatbots. You will surely gain much insight from them.

After setting up your chatbot, do not make the same mistake as other businesses do. Maintain and update your chatbot! Digital technology is volatile, and it is up to you to update your bot and make sure it syncs with all the recent innovations. That way, your chatbot remains useful and competitive in the market. You can also get professional help for managing your chatbot, such as a Web Design Company in Reno, and let them be the ones to monitor your chatbot.

Chatbot marketing is in trend nowadays, so don’t get behind and start creating your bots right now! If you are shy or in doubt about starting, it is recommended that you avail Web Design Services in Reno. Here in Stack Mode, we can help you transition into using chatbots for your marketing needs. Contact us today!

Google My Business is a digital marketing strategy offered by Google where businesses can manage their online presence, allowing them to provide a short profile that potential clients can view.

You may have probably searched for “web design companies near me” in the past, and with that, Google gives you the top three relevant companies within a certain radius of your location, and that is how GMB listings work. The top three companies that Google displays are based on an algorithm that factors relevance, distance, and prominence.

A GMB listing is a short amount of text, but it contains essential information such as your company’s name, address, phone number, business hours, links to a website (if present), reviews, and photos. A GMB listing is like an online phone book, and the information it contains is just what the client needs if he is interested in availing of your services.

85% of consumers search for local businesses online. If you still don’t have an online presence, a GMB listing is a necessity! You can use GMB listings to start up your digital marketing journey, then move up to having a website sometime later. Here are some reasons why it is important to have GMB.

1. Increase Your Online Presence

GMB listings improve your search visibility as it allows users easier access to information. When you search for something, GMB listings are shown first on the webpage, then the websites after. Many customers strike their first interactions with a company via GMB listings. Online users may be in a hurry to access information, so most of the time, only the GMB listings are viewed rather than the websites. If you do not have a GMB listing, you miss out on your chances of your services being viewed and considered by a client!

2. Gain Credibility

Many people trust Google to provide them with accurate information on many subjects, so having your information put up in a listing increases your credibility as well. GMB allows past customers to write reviews about your company, and if these reviews are good, Google will give you a great rating that will boost your competitive edge and help you gain customers.

3. Increased Interaction and Engagement With Customers

Google allows you to respond to customer reviews and answer other queries through the question and answer feature. You can also put updates and post stories and media that people can respond to. Interaction with customers is essential in building recognition, trust, and loyalty for your brand. Every chance at interaction is also a chance for conversion.

4. Opportunity for Improvement

The reviews and interaction with customers will allow you to learn more about your business from a customer’s perspective. Google also allows one to see your monthly statistics regarding your listing regarding views and clicks, and you can learn from that as well.

5. Stand Out

GMB listings are short amounts of content, but you can stand out against your other competitors in search results if you optimize them. Remember that Google displays the top 3 businesses automatically when searching? You can exploit that benefit with the right marketing strategies and some SEO and have increased chances of getting picked by customers.

It is essential that you pour a lot of time and effort into setting up a GMB listing and optimizing it. Here at Stack Mode, we can relieve you from the anxiety of starting up a GMB list and save you time and effort in managing your listing. With Stack Mode’s GMB service package, our team of experienced marketers can help in setting up your GMB list and then have it optimized, managed, and maintained. Contact us now and start reaping the benefits!