A homepage is a very crucial element of your company’s online presence. It is the face of your business on the world wide web as it greets all possible leads who stumble on your website. A well-done homepage provides a lasting impact on first-time visitors.

For most, the homepage is the make or break factor for a business. The first 30 seconds of any site visitor is highly essential as it decides whether they will be interested in exploring what you have to offer or if they will shut the door on your business. You need to understand the importance of an ideal homepage that would serve as an essential lifeline of your digital representation. The best marketing agency in Reno applies the following tips to help clients with homepage optimization.

Essential Tips to Make an Ideal Homepage

It Must be Easy to Navigate
Site visitors who can easily navigate your homepage tend to stay glued or stay much longer on your site. Make sure that your homepage could let any visitor navigate with ease. Keep in mind, depending on your target demographic; an older crowd would easily get turned off if your homepage shows up to be too complicated.

Choose an Uncluttered Layout
Visitors of your site will tend to stay if they see a clutter-free homepage. If your site is free from unnecessary information and images, it will look more organized and professional. A nicely designed homepage emphasizes the appropriate content and relevant visual elements of your business.

Always Consider High-Resolution Images
Photos on your homepage are highly essential because they help dictate the impression of your business. They are vital visual factors that help you lure in-site visitors. Thus, it would be best if you always opt for high-resolution images. Never go for photos with lousy quality, as this utterly showcases a lack of professionalism. Going back to having a clutter-free site, choose your high-resolution photos well and make sure that you insert them in the most visible and most applicable locations.

Make Your Color Scheme Blends Well With the Background
A homepage would look highly effective if the design presents a balanced feel of color scheme and background. With that, any visitor who visits your site for the first time will be impressed with your color palettes’ artistic use. This design element can change the way your site presents itself. Remember that your color scheme should not complicate the presentation of the text images on your homepage. Your content must be highly readable.

Make Sure to Optimize Buttons
A homepage with optimized buttons tends to perform better. These buttons led to other pages of your site, and they serve an essential role. It would be best if you kept these buttons worth clicking with the help of exceptional CTA or Call To Actions. Make sure that the CTA is short but intriguing. They should be seen and must not be hard to read or locate on your homepage. The placement of these buttons is critical, so you need an advertising expert for the most optimal results. Make sure that you only go for the best marketing company Reno, NV.

Include a Search Function
It would be convenient for any visitor to find content on your site. A search function might not be a must-have, but having it is highly useful because it allows you insight into what visitors tend to check out during their stay on your site. It serves a purpose not just for visitors but also for site owners.

Simplify Homepage Copy
Whether your site homepage contains a short or long copy, make sure that it’s easy to read through. Most people tend to skim and scan text online. Some don’t even read the whole text. According to a study, 16% of people read the text’s entirety on webpages word for word. It would be best to break your homepage content using subheadings. List-type content is also more effective as this outlined information tends to be effective compared to bulk-paragraphs of text. If you can present your homepage with compelling visuals instead of relying on a heavy copy, that would be better.

Include People In Your Homepage Photos
Whether you offer a product or a service, it is always better to include real people in your homepage photos. According to tests, there are better conversion rates when there are visuals of real people on a homepage instead of icons or illustrations. Visitors tend to relate to actual people more instead of just icons.

Frequently Update Your Content
Your site should always be up-to-date. The content on it should be fresh and unique. If your site is outdated, visitors feel that you are not a dependable and reliable source. Aside from your homepage, your other pages’ content should also be fresh and relevant. Make visitors yearn for more than what your homepage presents. An updated site will keep your visitors coming back for more.

Whether you have a big or small business, your homepage is the element that showcases the first impression. If you want your business to thrive, you should always aim for a lasting impression. The importance of thinking everything through before putting out your final website should start with your homepage. This key page should be deliberately welcoming and should tell the story of what service or product you offer and why visitors should choose you to provide these mentioned items over other available options online.

An ideal homepage for your business should be dynamic and engaging. The combination of visuals, text, and other elements of your homepage should present a fascinating story that will keep your visitors hooked on all levels. It should be engaging enough to make them want to explore all of your website’s pages and not just the homepage.

If you aim to create the best homepage for your business, it would be smart to consider working with the best marketing company in Reno, Stack Mode Marketing Group.

One would think that print marketing should have died a quick and unceremonious death when the internet came into existence. Not only is it still around, but it also looks like it’s actually here to stay. While digital advertising has its many obvious advantages, doing things old school still has its charm. Let’s run through some of the reasons why print will never go out of style.

1. Just Like Diamonds, They Can Last Forever

Well, maybe not forever, but they certainly last longer than their digital counterparts. Sure, producing printed materials can be more tedious and time-consuming, plus tracking its results can pose a much bigger challenge. But the problem with digital ads is that once your marketing campaign is done, that’s the end for your ad as well. And you know what they say: out of sight, out of mind. As for printed materials? They tend to stick around until your customer decides to throw them out.

2. Print Marketing Can be More Physically Engaging

Yes, digital ads can be fun and engaging, especially the interactive ones, and encourage the viewer to participate in an activity. Print marketing, on the other hand, can be a multi-sensory experience when done right. Think of those perfume ads in magazines or a brochure with beautiful embossed letters. How about that business card that’s printed on lovely paper stock? Printed materials like these leave a more tangible impression on customers and create more brand recall.

3. Print Marketing is More Trust-Worthy

Be honest, when was the last time you let one of those pesky ads finish playing when it plays while you’re in the middle of watching a video on YouTube? When was the last time you clicked on a banner ad on a website you were browsing? Let’s face it; digital ads tend to become a little spammy. And what do you do with spam? You ignore them. You refuse even to look at them, almost out of spite. This is not to say that digital ads are not to be trusted. A thoughtful combination of print and digital ads often results in a more successful campaign.

4. Not Everyone is Online

Almost every aspect of everyday life can be done online. Shopping? Malls have become obsolete thanks to online shopping. Work? Some people don’t even have physical offices anymore. School? Covid-19 forced both teachers and students to adapt to home-schooling. Food delivery? There’s an app for that. But what about your 70-year-old mom who still insists on going to the bank and filling out deposit slips instead of using the bank’s app? Alternatively, how about your grandpa that still keeps the phone book right beside his landline? Or your elderly neighbor that collects all the flyers for food delivery services? So you’ve migrated your entire life online, but let’s not forget about those who still rely on old media to get things done.

5. You Can Get So Much More Creative with Print

A digital ad is restricted to stay within the confines of a screen and is at the mercy of an internet connection. Without those, your ad is that proverbial tree in the forest. Print media, on the other hand, has the flexibility to be placed anywhere. The best part is, you can get even more creative with the use of space where you place your ad, the material you use, etc. Print media lets you think outside the box — or, in this case, outside of the screen.

So now that we’ve established that print media is still very much alive and well, that doesn’t mean that you can rest on your laurels and call it a day. For any marketing campaign to succeed, one cannot simply do the bare minimum and expect the maximum impact. Here are just some ideas on how you can launch a successful and effective print campaign:

  1. Have a clear marketing strategy that’s based on data
    Launching a marketing campaign without a clear strategy is like going to war without knowing who the enemy is. It could also be likened to going to Target without a list of what you need to buy; you know you’ll just be wasting your time and money on things that you’re not even sure you need. The most effective and memorable campaigns have always been the ones that had a straightforward objective.
  2. Know your audience.
    Once you have the data about your customer base, this will single out your target demographic. And once you know who you’re talking to, the next important thing to do is know what you want to tell them. Once you figure out what you want to say, you figure out how you want to say what you want to say. After you have figured all of that out, you find out where they get their information and put your message there.
  3. Print + digital = perfect combination
    Nobody ever said there could only be one. A marketing campaign that perfectly blends print and digital media can have an even bigger impact than one that only relies solely on a single platform. A highly creative printed material designed to pique a potential customer’s interest instantly can drive up traffic to a company’s website. QR codes are another example of seamless integration between digital and print media that lets you explore more creative ways to engage with your audience. Adding your social media accounts to your printed materials plus posting meaningful content on these accounts also help create a more cohesive message.

Even though the internet has forever changed the way we consume information, print advertising has still found a way to survive the digital gold rush in all its varying forms. If you want your materials to stand out, we at Stack Mode Marketing Group, one of the best marketing companies in Reno, Nevada can help. We can come up with high-quality print advertisements such as postcards, flyers, business cards, and a lot more! The best thing about Stack Mode is that, their service is so affordable! Also, everything they do is 100% customized to your business.

Just when we thought that the new way is always the best, we’re constantly reminded that there are still certain things that can withstand the test of time. Perhaps it’s a testament to our sentimental nature to hold on to the old ways, or perhaps it’s just simply a case of ‘don’t fix it if it ain’t broken.