You are on your way to creating a website as an initial step to establishing an online presence. Congratulations! You’re on the right track! But wait, hold up! Designing a website does not only consider coding knowledge. Before hiring a Web Development Company in Reno to go technical and set up the site, you have to sit down and do an important step that businesses should do before entering the world of digital marketing.

This step is called market research, and it should never be underestimated. Market research is an effort to get to know one’s target markets and competitors to determine if your product/service or website will be feasible and successful. Therefore, it would be best to integrate market research as an essential business strategy when creating a website.

Here in Stack Mode Marketing Group, we create 100% custom and highly effective websites for our clients to generate more business. Through market research, we learn about your business and your goals, helping customize your website to your specific needs.

Having a good website does not only mean having a visually aesthetic one but also invites your target audience, delivers well, and solves real-life problems. Another thing to consider is your online visibility. Will your website reach your target audience in the middle of a thousand other similar websites? Market research can help you with that. It provides a sturdy archive of information to serve as the foundation for all your website design and development strategies. It gives insight into many things that will help you develop your website, attract your target audience, and engage and drive conversions.

Three fundamental aspects to include in your market research assignment

1.Target Audience and Demographics

First identify a particular group of people who might be interested in your products and services. It is not enough to just know who they are, but also to know their personality, their problems, and desired solutions. In this aspect, imagine being tasked to get a present for a person who is a stranger. Imagine also that despite not knowing the person, you want to put extra effort into getting a gift that he or she will appreciate, which is practically useful and meaningful. How do you proceed? You will have to research about this person. You might want to know their gender, age, hobbies, likes and dislikes, what they do for a living, and other relevant questions. In the process of learning about your target audience, you would like to develop a customer persona. A persona in digital marketing terms is a fictional character that serves as a proxy for your target audience. It represents the user type you expect to engage with your website content. The more you understand your persona/s, the more you can develop your website that directly targets them.

These are some of the fundamental questions required to get to know more about your customers. Your goal is to develop a customer persona that will enable you to connect with your real-life clients personally. Understanding your audience’s wants and needs will help you design and create a website that will naturally appeal to them. Learning about your target market is the most important and one of the primary steps in business, whether it be creating a website or a product. Here in Stack Mode Marketing Group, we especially have experience in working with start-up businesses, and we have helped many before you in terms of target market research.

2. Competition

Competition is fierce in whatever industry. Your business might still be new, but it does not excuse you to start shy and lay low in the competition, which is why your market research should have information about your competitors as well! Identify first your main competitors and then do your research. Apart from knowing how much they earn, here are a few key points that you should know about your competitors:

Apart from this, the best way is to evaluate your top competitors’ websites and experience it from a customer’s perspective. Is it user-friendly? Is it engaging and interactive? Is it appealing? Are you enticed to buy it? Research about your competitors will give you insights into why customers are buying from your competitors. If you are still new in the business, you don’t necessarily have to take a competitive approach and perspective if that would seem overwhelming for you in the first place. Instead, you can take a more “friendly” approach and conduct this research with the mindset that you are looking up to these more popular or mainstream businesses as your role models in terms of goals for success. Later on, you can level up your market research to stay competitive in your industry. Get professional help from a Reno Web Development Company with a solid team of researchers who know what, where, and how to research other business websites.

3. Conversion Strategies

Another vital aspect of market researching is conversion strategies that your website can use to transform lookers into customers. Your website will contain basic information about your company and your products and elements of conversion strategies.
Essential webpage elements that can help you score leads include:

Knowing which conversion strategy to use will also depend on the information you obtain from knowing your target and competitors. In this aspect, let us focus on SEO. SEO is currently one of the best digital marketing strategies to integrate into your website content. The purpose of SEO is to rank up your website on search engine results to increase the amount of traffic that comes in and out of your website. What’s the use of your newly made website if there is no opportunity for people to come across it? Researching about SEO strategies and implementing them is essential. Many companies even have a designated job position for this! Indeed, SEO is another field of expertise that you should invest in. Simply throwing in keywords will not do. To compile a list of effective keywords, you must know your audience and what topics are relevant for them. You can also use what keywords your competitors use. Or you could hire a Reno web design company who have a team of designer and SEO specialists that can work together to make sure your website is designed to be conversion-ready and SEO optimized.

These are just a few of the basic things you have to include in your market research assignment. Conduct your research well and apply what you have learned in website design. However, you don’t stop here. Don’t make the same mistake as other businesses do. Market research is a dynamic and continuing process. You are learning about a relatively volatile market. Your audience’s interests adapt to trends, and your competitors’ strategies also change. Consumer problems become louder over time which is why your marketing strategies are not here to stay. Even after successfully setting up your website, you still have to conduct research continually. Regular market researching allows businesses to remain competitive and relevant for an extended time. Get in touch with web development services in Reno where a team of researchers can be tasked with regularly conducting market research and website maintenance for you, from pre-launch of your website and beyond.

Think before you act.” This famous quote applies to businesses as well, “Research before you act.” Market research is an essential step before building your website. It allows you to identify your target customers, what your competitors are doing, and what strategies you can integrate in your website. Additionally, market research is a continuing process. If you do not know how to start, get professional help from a web development company Nevada such as Stack Mode Marketing Group. Our team consists of many specialists from web design to research to SEO to make sure that everything is taken into account before and after your website has been established for our website development services.

Can’t wait to create your new business website? Contact us now! Let us see how we can help you start establishing your online presence!

Unsure which marketing method between SEO and PPC is right for your business? Chris Foti, the founder and President of Stack Mode Marketing Group, provides valuable insight into where these strategies fit within your long-term marketing goals.

Let’s dive right in!

A common question we are asked as marketers is “which between SEO and PPC would make my business more profitable?” The truth is there is no definite answer because it all depends on your business’ current circumstance, market place and objectives.

Stack Mode is currently big on Search Engine Optimization (SEO) and Foti’s over 10 years experience in the marketing industry has taught him well that when organic search is performed efficiently, it can deliver more volume at every lead that surpasses paid search.

However, new enterprises will have to work extra hard on SEO whereby paid search may offer faster results in search marketing than the former. That said, it all depends on your digital marketing initiatives. Understand the market and how people utilize the web in the best way to evaluate whether organic search or paid search or a merging of both is right for your distinct case.

In this post, we will cover the pros and cons of both SEO and PPC as a marketing technique and offer hints to selecting the best fit for your unique business needs. We will also touch on how integrating SEO and PPC will enhance the results of your search marketing efforts.

SEO vs PPC Pros vs Cons Chart

SEO vs. PPC

There are two major contrasts between SEO and PPC. First, the traffic from organic search via SEO is free whereby PPC traffic has a cost for every click.

In many situations, SEO and PPC produce the best results when they are aligned strategically and integrated but we’ll let you decide after you’re done reading this post.

SEO Marketing Strategy: Boost Your Organic Traffic

SEO involves improving your organic traffic on the search engine results page (SERP). When you are searching on Google you will see that organic listings rank after the paid ads or shopping results.

To successfully increase your SEO rankings, you must know how to properly optimize your website such as ensuring the search engines can crawl into your site, upgrade your content, index it and increase the credibility of your website.

With Google’s algorithm being influenced by more than 200 ranking factors, it takes a top of the line marketing team to understand how to win the game. Lucky for you Stack Mode Marketing Group has an international class team of marketers who can help you stay ahead with technical SEO, on-page SEO, link building, content marketing, UX, you name it!

However, ranking is not a walk in the park! In comparison to other channels, SEO is multiplex and considering that Google constantly upgrades its algorithm, it requires the right blend of multiple factors for your website to rank well.

The Advantages of SEO

1. Cost-effective: Organic SEO offers one of the most affordable ways to enhance your site’s ranking and can place you right in the eyes of your potential clients when they run a search for businesses similar to yours.

2. More attraction: SEO averagely attracts 10 times more clicks than paid search. That means that you get a wide flow of traffic to your site without investing in ads.

3. Targeted content: With SEO you can develop content that targets every stage of the funnel without having to pay for any click.

4. Stability: Organic SEO offers more stability. If you do your site optimization right, your rankings should remain stable for longer.

5. Sustained outcome: Once you’ve attained robust rankings with SEO, you are guaranteed sustained results because your site shows to prospective clients 24/7.

6. Free organic clicks: When you get your SEO strategy just right, you are rewarded with free traffic. Obviously, it requires resources and time investment but clicks won’t cost you a cent!

The Disadvantages of SEO

Every coin has two sides and while SEO has a pretty glossy side, it has some setbacks that don’t always make it the right strategy for your business.

Let’s take a look at the cons of SEO:

1. No guarantees: Even with a tight and sound strategy, you are not certain to outshine competitors. When it works though, you’ll definitely earn the big bucks. It is an imperfect technique that needs persistence and patience.

2. Time-consuming: SEO takes time, which can be mind-boggling and tiresome particularly considering that Google makes a ton of updates to its algorithm each year. It can take months for your site to rank in the top searches for competitive keywords. You’ll always need to be in the know with any algorithm changes to stay ahead of your competition.

3. The process is never ceasing: Rather than being a one-time strategy, SEO is a prolonged process that needs sustained investment. Apart from constant improvements and tweaks, you’ll need to be aware that your website will never be 100% optimized. But our Stack Mode team will ensure to grant you 99.9% optimization with kick-ass content creation, link building and ongoing technical SEO audits. We promise to make your investment worthwhile by hiring us as your specialist agency.

PPC Marketing Strategy: Laser-Focused Visibility

PPC consists of paid clicks on search engines run through Bing Ads or Google Ads. PPC opportunities include search ads, shopping ads, YouTube ads, display ads, Gmail ads and re-marketing.

Unlike SEO that offers free clicks, PPC ads need you to pay each time a visitor clicks on your ad. With PPC, you can therefore spend even thousands of dollars a day to lure visitors to your website.

Even with its high cost, PPC comes with its perks. Here are some of the profits of using PPC:

The Pros of PPC

1. Not susceptible to Google’s algorithm updates: With PPC, you don’t have to keep checking for Google’s changes to its algorithms. You’re already bidding on the top margin so your organic searches won’t make much of a difference.

2. Fast and easy: PPC allows you to run quick A/B tests and split tests with Google Ads. This enables you to take a continued testing approach to run your campaign and drive consistent enhancements and better returns.

3. Data benefit: Running a PPC operation offers you volumes of data on the ads and keywords that visitors click on before buying your products or services together with those that lead to a purchase. That means that you can promptly make upgrades to your campaign for better optimization and improvement of your ROAS (return on ad spend).

4. Target customers with ads: With the right advertising formats such as video ads, search ads, shopping ads and more you can amplify your reach to the audience and stir them up to purchase or make an inquiry. Organic listings lack the same variety of strategies to target your audience.

5. Hire a small expert team: Unlike SEO, you need a smaller team of experts to run and manage your PPC campaign. In most cases, you’ll only need a paid search specialist and a copywriter to write striking ads and landing pages.

6. More targeting opportunities: PPC offers you the chance to amplify your business’ presence on search engines through call outs, phone numbers and enhanced site links. So you have increased chances to capture a searcher’s attention to your ad.

7. Increased visibility: Whether on desktop or mobile searches, PPC ads are always at the top of the page and the first thing a searcher views before any organic results. PPC gives you that competitive edge that is impossible to achieve using SEO alone.

8. Guarantees instant results: Immediately after your PPC campaign launches you will begin to notice clicks, conversions and traffic. The same results take months to achieve with SEO.

The Cons of PPC

While PPC provides a plethora of advantages to businesses, it has its fair share of hitches too. Here they are:

1. Traffic ceases when ads turn off: You need to consider if your website will survive once you click the off switch on your PPC campaigns. It can be tempting to become too dependent on PPC alone but a successful website needs an all-rounded strategy approach that assures no controversies in the future.

2. Too costly: You’ll need to factor people costs in addition to click costs. You will have to hire an agency, a freelancer or a marketing team to monitor your campaigns.

3. Higher initial investment: Starting a PPC campaign can be too expensive especially for a start-up enterprise given that you’ll need to pay for clicks. Moreover, as new adversaries begin to advertise, click costs can increase. You may incur more costs to drive a conversion.

4. Risk of wasting clicks and money: With PPC, the more you invest the better the results in terms of an increased number of conversions and clicks. However, you’ll have to keep an eye on your conversion rate because if your traffic isn’t converting, your hard-earned cash and clicks will go down the drain.

5. Higher click costs in some industries than others: By now you are aware that traffic from PPC advertising isn’t free. You’ve got to pay for every single click on your website via an ad. But some industries have higher click costs than others with the insurance niche grossing with the highest CPC of $ 17.55 in the U.S. Other niches with a high CPC include real estate, e-commerce, stock market, loans and attorney.

SEO or PPC: Which One is Right for Your Business?

It’s not possible to say which one of these two strategies is the right one for your business because every corporation is its unique set of needs.

Therefore, if you choose to venture into a single channel, you’re going to consider your business’ specific situation including the long-term and short-term goals and balancing the cost of investment against the rate of income received.

Here are some prevalent scenarios that would dictate which channel to go for:

Using SEO and PPC Together For Better Results

In reality, it is hardly possible to use either one of the search strategies and forgo the other because when integrated, they both support each other for greater results.

Therefore, if your pocket allows, it is better to use both to balance your short-term and long-term results.

Below are some key benefits of running SEO and PPC together:

With the benefit overkill offered by both SEO and PPC, we must look into the various ways to integrate the two for increased online visibility.

1. Utilizing Shopping Ads to Increase Leads

If you run an e-commerce business, you definitely can’t afford to overlook shopping ads. Even if you already have a strong SEO campaign, you’ll also need a captivating and efficient pay-per-click strategy.

Potential buyers are constantly drawn to product listing ads that display images and prices on the SERPs. We all want to buy products that we can view alongside their prices. So, you should be investing in shopping ads besides SEO to ensure that you’re increasing your visibility on SERPs and concealing all options on how your clients want to look into competitor products or services.

2. Harness the Power of Ads and Apply Data to Enlighten Your SEO Campaign

Your PPC process can feed the SEO strategy to help gain meaningful insights. Data and results obtained from ad headlines, conversions, calls-to-action (CTAs) and messaging can be used to heighten your SEO campaign built on keyword groups and terms that have the most ideal conversion rate.

This analysis from your PPC strategy offers you a hint of the areas that might require more focus for increased success.

Looking to create successful ads and efficiently optimize your landing pages? Our PPC experts will research all there is to know about your business model to provide a more customized and dedicated search campaign. This way you can centralize your attention on other strategic tasks.

3. Refocusing

Did you know that you can generate ads to target people who have already visited your website? This strategy is called re-marketing or re-targeting and is very efficient in capturing visitors who have already interacted with your site.

For instance, a user places your product on their basket but does not finish purchasing. You can serve them ads to motivate them to complete the transaction through banner ads on the Google Display Network or SERPs ads.

4. Brand Bidding

It’s quite common for another company to bid on your company’s name. Sounds shocking? Yes, businesses often use ads to bid on another business’ brand name. Though you could top the organic search for your brand name, an adversary that bids on your brand name stands a higher chance of beating you on the SERPs.

In such situations, you can use PPC to bid on your brand’s terms to increase your visibility, meaning that a user is most likely to wind up clicking on your website despite the route they take to your site, either organic or paid clicks.

Which Strategy Matters the Most?

In our experience with real estate, retail, travel, telecommunications and pretty much any other industry in the market, we can say that without a shadow of a doubt that an integrated search approach using both SEO and PPC is the best for optimal results.
Though not a perfect fit for some businesses, companies that experience high growth often develop a holistic search engine campaign that synchronizes SEO and PPC rather than each in isolation.

What are your experiences with SEO or PPC? We would love to hear your achievements or lessons from using either SEO or PPC or both of them together. You can always reach out to us on Facebook, Twitter, Instagram, or LinkedIn. Get in touch with us today!

WordPress has been the talk of the town for some time now and it’s easy to see why. At its core, WordPress is the most seamless and prominent way to set up your own blog and website. On top of that, over 40% of the web is powered by WordPress.

You don’t have to be tech-savvy to build your website using WordPress but you can always reach out to Stack Mode Marketing Group for assistance with web design and web development services. Stack Mode Marketing Group boasts its five-star reputation that keeps clients coming back for more!

What is WordPress?

WordPress is an open-source Content Management System (CMS) authorized by GPLv2. Ideally, WordPress is as free as the air you breathe! This means you have the freedom to download, install, utilize and modify it. In the end, WordPress makes website development accessible even to the most old-school non-technical person on the planet.

Who Invented WordPress?

The origin of WordPress is extensive… WordPress was created in 2003 by Matt Mullenweg and Mike Little as an independent project branching from the previous b2/cafelog venture.

WordPress has greatly evolved since 2003 and largely due to the huge community of contributors; it has become the most sought after solution for website development.

What Kind of Websites Does WordPress Power?

Though for a long time WordPress was only used to create blogs, in this day and age, thanks to improvements to the primary code and WordPress’ huge ecosystem and themes, WordPress empowers you to develop any type of website your heart desires.

Not only is WordPress a powerhouse for a massive number of blogs and business sites, but it’s also the go-to tool for setting up eCommerce stores as well. The following are just a few examples of what you can create with WordPress:

Many of our clients often ask “Why do I need WordPress when my old website works pretty much the same?” “Do I need to change to WordPress from my business’ current platform?” Let’s dive into those questions and see if it’s the right fit for you next website.

Why WordPress Is The Best Platform For Your Business?

Because of its powerful qualities, WordPress is used by world-class brands and businesses such as Sony, The New York Times, Disney, Time Magazine, The Rolling Stones, Facebook, The New Yorker, Microsoft and even The White House just to name a few.

Why should you follow suit?

1. WordPress Is Open Source

This is the biggest factor that makes WordPress so cutting edge. It is completely free! But while you’ll need to incur a few pennies for hosting, WordPress will never charge you to use it unlike its alternatives such as Squarespace and WIX.

2. WordPress Is Straightforward to Design with Plugins and Themes

Interestingly, many WordPress users have no prior knowledge of web designing or programming. If you and IT are like water and oil, the best solution is to use WordPress. It offers thousands of free website themes to choose from that suit any kind of website.

The best part is these templates are painless to customize as they have an options panel enabling you to create alluring sliders, switch colors, change the background, upload logos and personalize the website to your preferences without writing a single line of code.

Plugins allow you to include custom functionality in your site. Similar to themes, WordPress avails thousands of free and premium plugins.

3. WordPress Is Completely Secure

WordPress offers an entirely safe platform to run your website. Furthermore, you can find quick assistance if you ever have any concerns. There are loads of blogs, forums, Facebook groups, tutorials and developers you can turn to for free and paid aid if need be.

Unfortunately, in the real world, the internet can be unpredictable as hackers are always on the hunt for sites they can sink their preying hands into. We recommend Wordfence to protect your WordPress account against internet threats such as malware and brute free attacks.

4. WordPress Is Easy to Manage

WordPress has an built-in update management system that enables you to upgrade your themes and plugins from your WordPress admin control board.

WordPress also includes a WordPress backup login to protect your information from hacking or accidental loss. The backup login allows you to set up backups simultaneously and securely store them in an isolated spot.

Furthermore, you can monitor your WordPress site from any location using WordPress mobile apps. This gives you more flexibility.

5. WordPress Can Handle Numerous Types of Media

Good news- WordPress doesn’t limit you to text writing. It comes with an integrated media uploader to import images, audio and video files.

To top it off, WordPress underpins oEmbed activated websites that allow you to embed Instagram pictures, YouTube videos, SoundCloud audio and Tweets by simply pasting the URL in the WordPress post editor.

6. WordPress is SEO Friendly

WordPress is constructed using standard conformity top-of-the-line code and creates semantic markup. In layman’s terms, this feature makes WordPress lovable by Google and other search engines. This explains why WordPress powered sites often rank higher than other sites in search engines.

By configuration, WordPress is extremely SEO friendly. You can also apply additional WordPress SEO plugins to integrate your website even further.

Before you get super riled up to create your WordPress site, you need to be aware that there is a difference between WordPress.com and WordPress.org.

Let's take a look at the difference....

WordPress.com vs WordPress.org

The difference between the two stems from the party that hosts the website.

With WordPress.org, you host your own blog or website via a third-party hosting source. This is a hands-on experience where you get to download your WordPress software, purchase a domain name on a third-party site and manage your server.

If this sounds tiresome to you, WordPress.com offers to host your website for you. With this option, you don’t need to download any software or regulate a server. If you select the WordPress.com option, your website’s URL will be www.xxxxxxx.wordpress.com. If you decide to upgrade your WordPress.com account and purchase a custom domain from a third-party source, your URL will be www.xxxxxxxx.com.

How To Decide Between WordPress.com and WordPress.org

To decide which one of the two is a better fit for your business, let’s explore a few of the pros and cons of both options so you can make an accurate decision.

Both platforms are exemplary- it all depends on your needs. Therefore the perks and drawbacks are subject to your specific goals.

WordPress.org

Pros Cons
Ideal if you want full control over customizing and managing your website. There is a lot of work involved in managing a WordPress.org website such as buying and creating your own domain name, editing your website’s code, installing and uploading plugins and themes and monitoring your site’s security.
It is free to utilize. You have to incur the costs of everything needed to run a website.

WordPress.com

Pros Cons
An all-in-one choice that does most of the hard labor for you such as managing your server, buying a domain or paying for your hosting. The free version restricts you to a subdomain and you can’t upload custom plugins or themes.
Avails several customization options that help to build out your website in your own preferred design.
Has both a free and paid version where the premium upgrades offer more control and features in addition to the option of purchasing a custom domain via a third-party site.

To harness the full power that WordPress has to offer, we’ve compiled a few tips and tricks to help you create a website that is purposeful and user-friendly.

WordPress Handy Tips

1. Don’t stray from the basics if you want to get a kick out of your WordPress theme and create the best user impact that makes your business and website content stand out.
2. Avoid underscores when naming your WordPress files. Use dashes instead. This is because Google considers underscores as joiners, making your file seem like one huge Word blob. That can affect your SEO. Dashes indicate that your SEO content is separate words. Therefore, use www.xxxxxx.com/I-am-SEO rather than www.xxxxxx.com/I_am_SEO.
3. WordPress’ online support is always available to address all your questions and concerns while you are creating your website. Just reach out to the WordPress experts using many forums and contact information they have provided on their website.
4. Remember to back up your site frequently. That way if you ever experience technical difficulties, you’ll have everything you need to recover your content. The Snapshot Pro plugin is made especially for backing up WordPress content.
5. Always keep tabs on your website’s performance to know what appeals and doesn’t appeal to your visitors. WordPress offers several plugins for this task and you can also use Google Analytics which is just as effective.
6. Set up custom permalinks. Permalinks are indefinite URLs that are kept static for the conceivable future. They come in handy to improve user experience and enhance your WordPress site SEO.
7. Ensure your WordPress site is mobile friendly. These days people are looking up online businesses while on their mobile devices. A plugin will help you attain an accessible mobile WordPress configuration.
8. Streamline your WordPress site and plugins frequently. WordPress will inform you when updates are ready. This will ensure your website looks crisp and runs effectively.
9. Select a CRM that synchronizes with your WordPress site. A CRM can mitigate the way users interact with your website and business. Some of the best CRMs to use with WordPress include Zoho CRM, Capsule CRM, Agile CRM, Insightly and HubSpot.

So what’s So Powerful about WordPress? It’s The World’s Most Popular Platform for Building a Website!

WordPress isn’t incredibly popular for no reason. If you want to create any type of website from a blog to an online store, WordPress is a great option that should be a part of your research into what platform you will use to develop your site.

Remember that WordPress.com and WordPress.org are not the same things. In many cases, WordPress.org is what you want to fashion your website as it gives you more control and ownership as well as opens access to all the perks of the WordPress group.

You can always call on us for unique and effective website development services. Our creative team of web developers, SEO professionals, and digital marketing experts strive to deliver our clients the highest-quality work on every project.

The real estate industry has always been “offline”; the company’s nature tends to be very visual and real-time because transactions require you to see, touch and feel houses, buildings, and other related properties. However, this does not mean that you could not go online when it comes to marketing. According to research, 85% of customers browse for local businesses online. The real estate business is essentially marketing because you market what you offer to your clients to purchase your properties. However, real estate digital marketing is a different field of expertise. If you are still not online, then you are missing out!

Establish a Website

Assembling a good website is usually one of the first things digital marketers do to jump start a growing business’s online presence. A website is the best online platform to offer your potential customers the most comprehensive and complete information your company has to offer. A quality website contains all necessary information about your company, including the basics such as contact information, location, services, listings, a short biography, and some blog articles. It is also recommended that you invest in real estate broker marketing services to maintain your website and deal with the technicalities.

Introduce Yourself to Social Networks

Establish and maintain a profile on the most widely-used social platforms. This includes LinkedIn, Facebook, Instagram, and Twitter. If there is one channel where you should make your real estate business visible, it’s social media. You can share gorgeous photos and captivating descriptions, which could attract customers even if they are just taking a quick scan over their news feed. LinkedIn is a good platform for B2B marketing, especially if you offer commercial spaces. Social networking platforms are gold mines of opportunities, connections, and transactions, and you should take advantage of this right away!

Create and Maintain a Google My Business Profile

Google My Business is a digital marketing strategy offered by Google where businesses can put up a short profile of their company. A GMB listing contains essential information such as the company’s name, address, phone number, business hours, links to a website, reviews, and photos. When potential customers search for, let’s say, “real estate brokers near me,” Google gives the top three relevant businesses within a certain radius of their location, and that is how GMB listings work. Be strategic when it comes to the information and content you put in your list and update this regularly. If your GMB is optimized, you get to stand out and be included in the top 3 listings Google displays whenever potential client inputs a search word related to you. This means increased chances of being recognized and chosen.

Invest in Content Marketing

Content can be anything from blogs, articles, videos, and captioned photos. 70% of marketers today are actively investing in content marketing, and you or your real estate agent marketing company should do this too. Please get to know your target audience and create relevant and compelling content that appeals to their interests. According to research, 7 out of 10 people would instead learn about a company through articles than ads. Content marketing is an indirect way to market your business; it seeks to establish relationships rather than overtly promote them. This would improve your chances of creating a good image for your company and gain loyal customers along the way.

Explore SEO

SEO is one of the top digital marketing strategies today. SEO means “Search Engine Optimization.” It is a process where you improve your website or any online content to increase its visibility for relevant searches. The better visibility or online presence you have, the more likely you are to get recognition and attract customers to your business. If you have done all the things we have mentioned in this article so far, what good will they be if they don’t get discovered? There are many ways to optimize your visibility through SEO, and this includes site content that is compelling, keyword-optimized, relevant, and share-worthy. Let your website be designed to provide a user-friendly experience and without crawl issues. SEO is relatively a new marketing field, and employing it efficiently and effectively requires years of experience and skill. It is recommended to get help from companies, such as Stack Mode Marketing Group, that offer marketing real estate services where an SEO specialist can do this for you.

These are just some of the few but some of the best ways to increase your company’s visibility online. Introducing yourself to the online world can be unnerving, but remember that the internet only discriminates between businesses that provide the best information. Still, the shift to digital platforms is a significant transition for your business. If you’re in doubt of doing this by yourself, hire a real estate digital marketing services and introduce your business online now.

The Stack Mode Marketing Group has a creative team who are known for producing great results. Every client and project we take on gets the attention it deserves. From Social Media advertising to Google AdWords campaigns, whatever your advertising and marketing needs are, our one-stop marketing shop has a team of experts that has your business covered!

A chatbot is artificial intelligence (AI) software that can provide automated conversations with a user.

The two major tasks are 1)user request analysis and 2)returning responses; thus, chatbots are already programmed with an algorithm that allows them to provide timely and appropriate responses to any user’s questions or requests about the company’s services or products. Chatbots today use NLP (Natural Language Processing) or NLU (Natural Language Understanding) technology. These programs enable conversations with chatbots as naturally as possible, similar to talking to a human representative from the company.

Chatbot marketing today is in the trend. Providing competitive customer support is a top priority in all businesses, and chatbots help businesses in this endeavor by providing extensive, proactive, and 24/7 customer service. Using chatbots, you also increase customer engagement, gain more leads, reduce costs, and, overall, grow your business.

How exactly are you going to build a chatbot? Artificial intelligence sounds like a big word, but don’t worry, you don’t need any coding skills or specialized IT skills to create one for your business.There are many chatbot building platforms such as but are not limited to Botsify, Hubspot’s Chatbot Builder, MobileMonkey, Chatfuel, Flow XO, Wit.ai., BotKit, TARS, Chatteron, and PandoraBots.

Before choosing one, ask yourself first these following questions:

After answering these questions yourself, you can now proceed to the following steps:

1. Choose Which Platform Your Chatbot Will Live On

If you have a product website, then it is good to start hosting your chatbot there. However, hosting your chatbots in social media platform mobile apps is also a good choice since most customers do their shopping with just their phone. In recent years, mobile app downloading has been minimal, and users mostly use at least five apps consistently, including messaging apps.

2. Set Up a Server

This step is straightforward, choose the server best fitted to your chatbot and your company goals. Choices can be Application servers, Client servers, FTP servers, and Proxy servers.

3. Choose the Chatbot Builder Service

Finally, choose the builder you trust enough to create the chatbot for you. Each builder has its personality, advantages, and disadvantages. At this point, it is up to you to do your research on the most recommended chatbot builders. Hire Web Development Services in Reno or get help from a Web Design Company in Nevada; these companies already have experience creating chatbots. You will surely gain much insight from them.

After setting up your chatbot, do not make the same mistake as other businesses do. Maintain and update your chatbot! Digital technology is volatile, and it is up to you to update your bot and make sure it syncs with all the recent innovations. That way, your chatbot remains useful and competitive in the market. You can also get professional help for managing your chatbot, such as a Web Design Company in Reno, and let them be the ones to monitor your chatbot.

Chatbot marketing is in trend nowadays, so don’t get behind and start creating your bots right now! If you are shy or in doubt about starting, it is recommended that you avail Web Design Services in Reno. Here in Stack Mode, we can help you transition into using chatbots for your marketing needs. Contact us today!