The real estate industry has always been “offline”; the company’s nature tends to be very visual and real-time because transactions require you to see, touch and feel houses, buildings, and other related properties. However, this does not mean that you could not go online when it comes to marketing. According to research, 85% of customers browse for local businesses online. The real estate business is essentially marketing because you market what you offer to your clients to purchase your properties. However, real estate digital marketing is a different field of expertise. If you are still not online, then you are missing out!
Establish a website
Assembling a good website is usually one of the first things digital marketers do to jumpstart a growing business’s online presence. A website is the best online platform to offer your potential customers the most comprehensive and complete information your company has to offer. A quality website contains all necessary information about your company, including the basics such as contact information, location, services, listings, a short biography, and some blog articles. It is also recommended that you invest in real estate broker marketing services to maintain your website and deal with the technicalities.
Introduce yourself to Social Networks
Establish and maintain a profile on the most widely-used social platforms. This includes LinkedIn, Facebook, Instagram, and Twitter. If there is one channel where you should make your real estate business visible, it’s social media. You can share gorgeous photos and captivating descriptions, which could attract customers even if they are just taking a quick scan over their newsfeed. LinkedIn is a good platform for B2B marketing, especially if you offer commercial spaces. Social networking platforms are gold mines of opportunities, connections, and transactions, and you should take advantage of this right away!
Create and maintain a Google My Business profile
Google My Business is a digital marketing strategy offered by Google where businesses can put up a short profile of their company. A GMB listing contains essential information such as the company’s name, address, phone number, business hours, links to a website, reviews, and photos. When potential customers search for, let’s say, “real estate brokers near me,” Google gives the top three relevant businesses within a certain radius of their location, and that is how GMB listings work. Be strategic when it comes to the information and content you put in your list and update this regularly. If your GMB is optimized, you get to stand out and be included in the top 3 listings Google displays whenever potential client inputs a search word related to you. This means increased chances of being recognized and chosen.
Invest in Content Marketing
Content can be anything from blogs, articles, videos, and captioned photos. 70% of marketers today are actively investing in content marketing, and you or your real estate agent marketing company should do this too. Please get to know your target audience and create relevant and compelling content that appeals to their interests. According to research, 7 out of 10 people would instead learn about a company through articles than ads. Content marketing is an indirect way to market your business; it seeks to establish relationships rather than overtly promote them. This would improve your chances of creating a good image for your company and gain loyal customers along the way.
SEO is one of the top digital marketing strategies today. SEO means “Search Engine Optimization.” It is a process where you improve your website or any online content to increase its visibility for relevant searches. The better visibility or online presence you have, the more likely you are to get recognition and attract customers to your business. If you have done all the things we have mentioned in this article so far, what good will they be if they don’t get discovered? There are many ways to optimize your visibility through SEO, and this includes site content that is compelling, keyword-optimized, relevant, and share-worthy. Let your website be designed to provide a user-friendly experience and without crawl issues. SEO is relatively a new marketing field, and employing it efficiently and effectively requires years of experience and skill. It is recommended to get help from companies, such as Stack Mode Marketing Group, that offer marketing real estate services where an SEO specialist can do this for you.
These are just some of the few but some of the best ways to increase your company’s visibility online. Introducing yourself to the online world can be unnerving, but remember that the internet only discriminates between businesses that provide the best information. Still, the shift to digital platforms is a significant transition for your business. If you’re in doubt of doing this by yourself, hire a real estate digital marketing services and introduce your business online now.
The Stack Mode Marketing Group has a creative team who are known for producing great results. Every client and project we take on gets the attention it deserves. From Social Media advertising to Google AdWords campaigns, whatever your advertising and marketing needs are, our one-stop marketing shop has a team of experts that has your business covered!