You’ve been told: a website will attract more leads for your real estate business. However, you haven’t felt a difference ever since establishing your site, so what seems to be the problem? Perhaps, they did not specify what website you need! So let us do that for you: a well-developed real estate website can help you capture more leads. Additionally, a real estate Web Development Company in Reno like Stack Mode Marketing Group can help you with that too!
With that, here are a few best practices that Stack Mode Marketing group advises on what you should do to develop your real-estate website to capture more leads and gain conversions.
1. First impressions matter: make your website aesthetically and professionally stunning!
Many factors influence a real estate buyer’s purchasing decision, and two of them are first impressions and aesthetic features of the property. Many people consider the house’s external and internal physical characteristics before buying, so why not apply the same principle when developing your real estate website? Choose the right colors for your target audience, the appropriate images, and the correct font size and style. Keep the page simple, avoid too many elements to make it look clean and easy to read. Make your website pretty but with a professional feel.This can be quite technical, so if you have no idea how, get help from a real estate web design company in Nevada. Their experts will know how to transform your website into a work of art that will impress first time visitors.
2. Website design
Looks are only superficial.
If a potential client visits your website, how do you make sure that he stays and proceeds to complete a transaction?
One of the most important things that you should worry about is user experience (UX). This is defined as the overall experience of a person using a product or service such as your website. In UX, you have to consider accessibility, loading speed, and navigation. Is your website mobile or tablet-friendly? Can they find what they’re looking for on your website conveniently? Does it take time for your web pages to load when the user clicked on something? If the answer is no, then address these issues.
Optimize your website to be compatible with mobile or tablet devices to enhance accessibility. Many buyers are now reliant on such devices to view products and services online. If people can’t access your website using their small devices, you will surely miss out on traffic and leads! Invest in an excellent user-interface system that will make your client’s experience with your website quick and smooth. An online user who is confused with the set-up of your website or is frustrated due to loading and lagging pages will immediately exit.
You might also like to add real-estate-specific website features. Examples include advanced searchable listings, sorting features, live search, map view, chatbots, messaging, multiple listing services, and many more. Multiple listing services (MLS) should be no strange word for real estate brokers. You should connect your website to MLS data. It is a database that allows sellers and owners to enable their listings to be visible and accessible across many agents and brokers. You can use Internet Data Exchange (IDS) to integrate MLS to your website, allowing online users that visit your site access to many options. If you don’t understand any of these features, get help from real estate Web Development Services in Reno; their developers will surely have a lot to offer in terms of what software, systems and website features you will need.
3. Post SEO-optimized engaging content
Invest in content marketing; this is a valuable tool to build brand awareness and generate more leads. But wait, of course, you need someone to visit your website to view your content. Invest in a cost-effective form of marketing called SEO. SEO is a process of increasing your website content’s visibility in search engine results. Blog or video content relevant and optimized to show up in search engines can increase traffic to your website. Of course, how will you capture leads if no one visits your site?
Choose the correct form of content marketing specifically for the nature of the real estate industry. It can be blogs, social media posts, photos, or videos. Think about real estate; what are people looking for? A lot of digital marketers are now promoting video content marketing in real estate. Video content allows you to be more creative; additionally, most people prefer watching videos to reading. A house tour video can help you convey a story about the property more vividly than a photo + description alone. This allows your potential clients to view more listings than a real-time open house tour, and by catering many options to a more diversified clientele, you can gain more leads! Hire a real estate Web Design Services in Reno, they surely will have content marketing services that you can avail of to help you create relevant content for your site.
These are just some of the few best practices that real estate digital marketers use to develop their websites, bringing more leads and conversions. If you want to assess if your website is already well-developed or if you have some issues to address, ask yourself these questions:
Is your website generating enough traffic?
Is it aesthetically pleasing? Does it look professional?
Is my website accessible for mobile or tablet users? Is it easy to navigate? What’s my loading speed?
Are the visitors engaged with my content?
And finally, is your website generating more leads and profits compared to before its establishment?
You don’t need to be alone in this struggle, do contact a real estate web design company Reno to get you started. Here in Stack Mode marketing Group, we pride ourselves with having great experience with start-up companies, contact us now to see what we can do for you!